Global CEO of Mullenlowe Profero: The Importance of Asia

The newest edition to the “Black Cab Interviews” series, is this interview with the brilliant Wayne Arnold, Co-Founder and Global CEO of Mullenlow…

The newest edition to the “Black Cab Interviews” series, is this interview with the brilliant Wayne Arnold, Co-Founder and Global CEO of Mullenlowe Profero

The “Black Cab Interviews” are a series takes industry heavyweights on a cab ride in London, New York and Singapore to chat about their careers, work and thoughts about the industry, hosted by Creativepool’s founder, Michael Tomes.

Cogs have supported the Singapore interviews for the past couple of years and were thrilled to be asked to get involved this year.

Singapore is home to Spikes Asia, the region’s oldest and most prestigious festival of creativity, so Creativepool invited some of the festival’s top speakers into the cab for a chat, asking some biting questions while he takes his esteemed guests on a whirlwind tour of the glorious city of Singapore.

This interview is with Wayne Arnold, Co-Founder & Global CEO of Mullenlowe Profero, who shared to Michael his understanding of the awareness and the importance of Asia and the challenges of having too many opportunities. He also gives us an insight into his talk at Spikes Festival and talks about the podcasts he has created with worlds greatest creative minds.

The Black Cab Interviews Singapore: Wayne Arnold, Co-Founder & Global CEO of Mullenlowe Profero from Creativepool on Vimeo.

Check out our collection of “Black Cab Interviews” here:

Toby Talbot who was the Chief Creative Officer of DDB Group Australia
Carol Lam, Chief Creative Officer & Managing Partner, South China,Saatchi & Saatchi Hong Kong
Kitty Lun, Chairman/CEO at Lowe Worldwide China
Ian Perkins, Executive Creative Director of Name and Name Ltd.

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