German Agency Jung von Matt is once again the leading agency in terms of efficiency, strategic brand management, integrated communication and creativity.
Since the “Handelsblatt” started publishing their studies about Agency images, Jean-Remy von Matt and Holger Jung, the two most renowned advertisers are on the top of the list.
That being said, even after having lost one of their biggest accounts, Mercedez, and a low growth rate of 2,3%, the most important decision makers in marketing are still convinced: JvM, originally from Hamburg, stays the best advertising agency and leaving a bigger gap between them and the second best agency Scholz and Friends.
In terms of individual valuations the results doesnt change much; Jung von Matt is the Nr. 1 agency in main categories such as efficiency, strategic brand management, integrated communication and mainly creativity.