Account Manager Digital Social

  • Term: Permanent
  • Location: Frankfurt am Main
  • Salary: Negotiable
  • Job Reference: 1940

For our client, an integrated communication agency specializing in automotive and luxury goods, we are looking for a

Digital and Social Media Account Manager, Frankfurt

ROLE OVERVIEW:
 
Reporting to Business Director, the Digital & Social Media Account Manager (AM) is responsible for managing Client Partner relationships and all digital and social media initiatives – working collaboratively to help define briefs, develop ideas and deliver effective and innovative solutions and help to define and evolve the Social Media strategy with the goal of enhancing their clients’ brands – specifically, building awareness, increasing performance and automotive credibility, new customer acquisition and driving incremental revenue to the business. The AM will have an outstanding track record and proven experience of managing 360 campaigns at an operational level.

RESPONSIBILITIES:
 
Client Partnership

– Build strong, trusting relationships with key stakeholders, operating as a strategic advisor and support to the Client Partners
– Direct and manage digitally driven marketing programs to reach online audiences where they are
– Manage the deployment of social campaigns and provide oversight to the day-to-day postings and responses necessary to grow engaged communities
– Act as a Brand Guardian, immersing yourself in all projects and be able to advise on industry and technology trends and developments
– Clearly communicate and support the Creative Team with the Client’s brief, ensuring the Client Partner’s voice is not lost, but the creative boundaries are still pushed
– Establish an excellent “eye” for creative output, recognising strong social executions and creative work, and when work could be improved
– Ensure the Client Partners understand agreed workflows and manage them through the delivery process – showing flexibility where tenable and constructively challenging out of scope requests, providing practical advice to achieve a solution
– Fundamental knowledge of social advertising opportunities across the major social platforms

Operational

– Take an active role in supporting the Business Director and Account Director, managing the account workload and the team
– Demonstrated ability to write, prepare and present documents/presentations/reports that are persuasive, factually accurate, and result in the progression of excellent work
– Work closely with social media staff in other agency offices to coordinate posts and assets, share editorial calendars and best practices, and learn through growth and sharing
– Work closely and collaboratively with production/project management to ensure work is progressed through the delivery process and completed on time, on brief and on budget
– Support the Business Director with quarterly review feedback and help set objectives for more junior members of the team
– Delegate research and administrative projects to the team, keeping an overview of workloads, whilst remaining on top of your own responsibilities

Commercial Acumen

– Demonstrate a thorough understanding of the value social media brings to the business and to customers
– Support the creation of case studies and best practices
– Demonstrate a clear working knowledge of the agreed Scope of Work (SOW) and the status of projects
– Identify opportunities and requirements that could lead to incremental revenue and resource
– Ensure the Client Partner are aware of any out of scope work, working with project management/production to provide associated estimation of work/time/costs

EXPERIENCE /SKILLS:
 
5+ years working in a social media, or account management Position
Experience managing teams and working in a collaborative environment

WORKING BACKGROUND

– Proven track-record of social media management for a respected media or agency organisation
– Experience of a high profile brand on social media
– Demonstrate expertise in social media across all major social media platforms, social media best practices, tools and trends
– Proven track record of leveraging social to successfully drive organizational objectives
– International experience and outlook with sensitivity of cultural contexts
– Automotive and luxury background a plus but not required

COMMUNICATION SKILLS

– Able to articulate and present ideas with conviction
– Able to make decisions and solve problems based on sound knowledge
– A clear communicator, in person and writing – with fluent oral and written Business English
– Excellent time management/prioritization, project management and follow-up skills and attention to detail
– A strong Team Leader and team player
– Good numerical / financial understanding-  IT literate
– Approachable, outgoing, friendly and diplomatic – must have excellent emotional intelligence
– Imperturbable self-starter with the willingness & desire to take initiative & get the job done
– Comfortable building strong connections with the wider Account Management function globally

Does that sound interesting to you? Get in touch:
[email protected] | +49 (0)30 – 243 102-101

 

 

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