Head of CRM and Customer Experience

  • Term: Permanent
  • Location: Berlin, Germany
  • Salary: Negotiable
  • Job Reference: 4877

Our client, a global streaming platform for live sports entertainment, is looking to grow their German marketing team in Berlin. They are looking for a

Head of CRM and Customer Experience DACH (m/f)
Location: Berlin

The role is to lead all CRM and Customer Experience initiatives and to continually increase their customers’ engagement with the platform. As an experienced Head of CRM and Customer Experience you will own the strategy and execution of the CRM and Customer Experience activities in Germany, Austria and Switzerland.

Your responsibilities:

•    Developing and continuously optimising the local CRM and Customer Experience strategy, in alignment with the global strategy
•    Executing the best in class CRM programme in the region with the support of central and local resources
•    Own the execution of the local Customer Experience programme and driving forward strategic and cross-functional customer experience initiatives
•    Providing periodical analysis and reporting on success metrics to the business
•    Recruiting and developing high performing local CRM managers

Your profile:

•    Strong experience in senior position being responsible for CRM and Customer Experience initiatives (brand or agency-side) from end-to-end
•    Proven experience in CRM paid media, email / mobile app campaign management, conversion optimisation and analytics
•    Track record in leading digital strategy, customer experience optimisation, customer journey mapping and experience improvement programmes
•    Evidence of driving customer-centric change within organisations with significant use of digital channels and heavy reliance on data
•    Experience in working with marketing automation platforms
•    Ability to thrive in a fast paced, innovative and collaborative international environment
•    Fluent German and English 

Sounds interesting? Get in touch:
[email protected] | +49 (0)30 – 467 267 011

Apply for this position now

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