A Tech Design company is looking for a regional content strategist to join the team. This role needs someone with a strong editorial background but has the ability to adapt content from a strategic standpoint not purely execution. You need to work with the regional team to devise content for the brand and products which will drive customer acquisition.
You will be in charge of content from the initial idealization, concept creation, customer segmentation, tone of voice through to selecting which digital platform to execute the content piece on. As the company is a worldwide brand, the content for this needs to not only be in line with the global image but it needs to be current and attract new customers as well as retain their current fan base.