Original bred from Paris, this brand has been rooted in China for 20 years and influenced more than one generation of female's lifestyle and fashion appreciation. Now they wants to tackle digital assets to elevate the standard in next level.
This role will lead all brand narrative building, drawing out all emotional board and form into big concept, visualize it into expected details level. This person will also work around with senior department heads (fashion and apparel, cosmetics and perfumes, watch and jewelries) to tackle their annual campaign calendar with more lifestyle involving and appealing content and consumer based insights. Besides concept part, this team will also establish brand new corporate website with more customer interactive experience and e com function, social media to recruiter more followers to enhance brand content updates and associate with more brand communication events would be strong touching points in stage one.
Market wise they are now very focusing on Greater China region but moving forward other strong Asian markets such as SG, Malaysia might also be included in scope of work. 80% of global transcreation work to regional adaptation.
Drop me a line through [email protected] for more details!