Client's brand equity and legendary original bred from Paris, it has been rooted in China for 20 years and influenced more than one generation of female's lifestyle and fashion appreciation. Now they wants to tackle digital assets to elevate the standard in next level. This role will lead all revamp and brand new design on all platforms and medias. Corporate website, third party e-commerce platform and major social medias, would be the major landscape this role will work around. The purpose is to involve with more customer interactive experience and establish new channels to recruiter more followers so as to enhance brand content updates frequency and associate with more brand communication initiatives. Market wise they are now very focusing on Greater China region but moving forward other strong Asian markets such as SG, Malaysia might also be included in scope of work. Content wise, now is 80% of global transcreation work to regional adaptation but definitely this team has more expectation for regional led and initiated design moving forward.
For anyone interested in knowing more details, please drop me a line through [email protected]