A creative agency is looking for a seasoned Strategist who specializes within shopper marketing and consumer insights. Working on a leading brand on a regional level, you need to have a strong understanding of customers and how to enable a seamless retail experience from online to offline.
This person needs to be able to not only understand consumer data but also carve out compelling and creative strategy to enhance customer retail experience.
- Devise 020 solutions
- Lead the strategic development of shopper marketing programs and develop annual shopper marketing plans
- Ability to deliver high quality, objective and actionable research and insights to help guide shopper marketing initiatives
- Partner with clients to help identify shopper marketing business opportunities and challenges
- Experience within mainland china is highly useful
They need a champion within shopper/retail marketing, as in a strong interest within digital and social media.