The 2017 Digital Salary Benchmark for Singapore

Insights into the Singapore digital market for 2017 and a full digital salary benchmark…

Digital Salary Benchmark for Singapore

The digital job market in Singapore is looking extremely positive as we continue into 2017. What is noticeable is that the demand in Singapore is no longer for just ‘digital talent’, but multi-skilled digital professionals, for example, those with a strong technical skill-set but who are also creative and have an entrepreneurial mindset.  

Development roles will continue to be in high demand, though the majority of salaries have not increased as they did in 2015/2016. Developers and technical leads remain hot property – with their salaries increasing year on year, but so do expectations as the technical knowledge expectations are much broader than what they used to be. There is plenty of room for negotiation, but there are always variables to take into account, such as  technical skills; depending on the tech stack and how hard to find the skills are; the size of company, whether they are MNCs, locally owned or start-ups who have significant funding; experience – years in total but also on the scale of the projects worked on with a specific technology.  Increasingly, techies get bonus points for having the experience of working on projects catering the SE Asia market as a whole.

The creative and design industry remains strong across Asia, but salaries rise very slowly compared to User Experience (UX) which is enjoying a noticeable hike in Singapore. There is a noticeable push towards user-centered design so unsurprisingly, UX roles have seen a slight increase.  A nice website or mobile apps are no longer enough to thrill customers or clients, so businesses are quickly moving into multi-platform marketing and display offering individuals a bespoke user-oriented design.

Digital marketing will continue to evolve as we dive into 2017  and for many businesses, their main focus will be attracting talent with an exceptional understanding and clear vision of how to execute and implement digital transformation, it is here that business will be prepared to pay top salaries. Within client-side roles, Singapore have witnessed another year of visible increases. In recent years e-commerce has become a dominant force in the Asia-Pacific region and as this grows, brands are going to enjoy this peak in business – requiring more talent. Furthermore, there’s been a burgeoning need for hybrid client-servicing talents such as together either with strategy and business development. Hence, this contributes to the increase to accommodate the additional skillsets across the board.

Skilled project managers are highly sought after, especially across the product or UX front. Ever more so, PMs are also being propelled into being involved in the end to end of the project as they’re required to be client-facing and provide consultative measures to clients. This with added bonus of technical understanding across digital and specific experience with industries such as financial & banking or e-commerce will elevate any project management professionals to a desirable standing.

With the rapid use of social media, there’s a steady pace in the hires of social media personnel. That said, the way how social media works has evolved and becoming ever more sophisticated which leads to the need for them to have capacity in data, analytics and strategy to give a comprehensive evaluation of returns on the efforts. No longer on just on the execution end, they need to be comprehensive and well-rounded as social media professionals.

Singapore’s job market will continue to grapple with skill shortages in 2017 as the business landscape evolves. Watch out for new positions rising particularly in technology, digital marketing and cyber security. This will inevitably lead to fierce competition for candidates who will want to demand strong salaries and packages.  However, Singapore is ripe with digital opportunities to be seized and we look forward to seeing how the year unfolds.

We talk to our clients and candidates on a daily basis and know that any salary listed on a job spec or on our benchmark is negotiable as there are a number of variables to take into account  We strive to help out candidates achieve their desired salaries, and as Singapore’s industry continues to grow and strengthen – we believe that these salaries are going go only one way – and that is up!

If you would like to compare 2017 salaries to 2016 salaries click here;

Choose salary type

Creative

Singapore Dollars ($), Salary GSD (Annually)

  • Executive Creative Director

    $144K - 216K

  • Creative Director

    $96K - 156K

  • Associate Creative Director

    $85K - 130K

  • Creative Group Head

    $85K - 110K

  • Senior Copywriter

    $45K - 90K

  • Copywriter

    $35K - 60K

  • Social Content Creative

    $35K - 55K

  • Senior Art Director

    $45K - 75K

  • Senior Digital Designer

    $60K - 85K

  • Art Director

    $35K - 60K

  • Digital Designer

    $35K - 60K

  • Junior Designer

    $30K - 45K

See Jobs

Client Services & Marketing

  • Managing Director

    $240K - 360K

  • Business Director

    $168K - 216K

  • Group Account Director

    $144K - 168K

  • Senior Account Director

    $96K - 120K

  • Account Director

    $84K - 120K

  • Associate Account Director

    $60K - 84K

  • Senior Account Manager

    $60K - 72K

  • Account Manager

    $42K - 60K

  • Senior Account Executive

    $33.6K - 45K

  • Account Executive/Fresh Grad

    $28.8K - 36K

  • Head of Ecommerce

    $96K - 240K

  • Digital/Online Marketing Manager

    $65K - 96K

  • Digital/Online Marketing Executive

    $48K - 64K

  • Social Media/Community Manager

    $36K - 45.6K

  • Marketing Executive (Integrated)

    $48K - 64K

See Jobs

Social/Community Management

  • Head of Social

    $120K - 180K

  • Account Director

    $84K - 120K

  • Social Content Strategist

    $60K - 84K

  • Social Media Manager

    $48K - 66K

  • Social Media Designer

    $45.6K - 54K

  • Community Manager

    $36K - 45.6K

  • Social Media Executive

    $30K - 42K

See Jobs

Digital Strategy/Planning

  • Strategy Director

    $240K - 360K

  • Head of Digital Strategy

    $140K - 195K

  • Senior Strategist

    $120K - 170K

  • Strategist

    $70K - 95K

  • Junior Strategist

    $45K - 60K

See Jobs

Project Management

  • Head of Operations

    $180K - 240K

  • Project Director

    $120K - 180K

  • Associate Project Director

    $84K - 108K

  • Senior Project Manager

    $60K - 96K

  • Project Manager

    $48K - 72K

  • Senior Project Executive

    $33.6K - 45K

  • Project Executive/Fresh Grad

    $28.8K - 36K

See Jobs

UX

  • Director/Head of UX

    $120K - 300K

  • Lead/Principal UX Designer

    $84K - 150K

  • Senior Consultant (Strategy)

    $108K - 180K

  • Consultant (Strategy)

    $78K - 120K

  • Senior Information Architect

    $72K - 120K

  • Information Architect

    $60K - 100K

  • Senior Researcher

    $60K - 100K

  • Researcher

    $36K - 65K

  • Senior UX/UI Designer

    $60K - 95K

  • UX/UI Designer

    $40K - 70K

  • Interaction Designer

    $40K - 70K

  • UX Developer

    $42K - 78K

  • Junior UI Designer

    $32K - 48K

  • Junior UX Designer

    $36K - 48K

See Jobs

Technology

  • Chief Technology Officer

    $140K - 210K

  • Technical Director

    $120K - 180K

  • Technical Manager

    $96K - 120K

  • Technical Lead

    $72K - 96K

  • Creative Technologist

    $72K - 120K

  • Senior Front-End Developer

    $60K - 96K

  • Mid-Weight Front-End Developer

    $48K - 60K

  • Junior Developer

    $36K - 48K

  • Mobile Developer (iOS/Android)

    $60K - 96K

  • Principle/Senior Solutions Architect

    $96K - 120K

  • Solutions Architect (AEM)

    $72K - 96K

  • Senior Java Developer/Engineer

    $84K - 96K

  • Senior Back-End/Full-Stack Developer

    $60K - 84K

  • Mid-weight Back-End Developer

    $48K - 60K

  • Junior Back-End Developer

    $36K - 48K

  • Lead QA Tester/Engineer

    $72K - 96K

  • QA Tester/Analyst

    $48K - 60K

  • Principal Big Data Engineer/Team Lead

    $96K - 120K

  • Senior Big Data Engineer

    $84K - 108K

  • Big Data Engineer

    $60K - 84K

  • Data Scientist

    $60K - 96K

See Jobs

Creative

Singapore Dollars ($), Salary SGD (Monthly rate)

  • Executive Creative Director

    $12K - 18K

  • Creative Director

    $8K - 13K

  • Associate Creative Director

    $7K - 10.5K

  • Creative Group Head

    $7K - 9K

  • Senior Copywriter

    $3,750K - 7.5K

  • Copywriter

    $2.9K - 5K

  • Social Content Creative

    $2.9K - 4.5K

  • Senior Art Director

    $3,750K - 6,250K

  • Senior Digital Designer

    $5K - 7K

  • Art Director

    $2.9K - 5K

  • Digital Designer

    $2.9K - 5K

  • Junior Designer

    $2.5K - 3,750K

See Jobs

Client Services

  • Managing Director

    $20K - 30K

  • Business Director

    $14K - 18K

  • Group Account Director

    $12K - 14K

  • Senior Account Director

    $8K - 10K

  • Account Director

    $7K - 10K

  • Associate Account Director

    $5K - 7K

  • Senior Account Manager

    $5K - 6K

  • Account Manager

    $3.5K - 5K

  • Senior Account Executive

    $2.8K - 3.8K

  • Account Executive/Fresh Grad

    $2.4K - 3K

  • Head of Ecommerce

    $8K - 20K

  • Digital/Online Marketing Manager

    $5.4K - 8K

  • Digital/Online Marketing Executive

    $4.K - 5.3K

  • Social Media/Community Manager

    $3K - 3.8K

  • Marketing Executive (Integrated)

    $4K - 5.3K

See Jobs

Social/Community Management

  • Head of Social

    $12K - 15K

  • Account Director

    $7K - 10K

  • Social Content Strategist

    $5K - 7K

  • Social Media Manager

    $4K - 5.5K

  • Social Media Designer

    $3.8K - 4.5K

  • Community Manager

    $3K - 3.8K

  • Social Media Executive

    $2.5K - 3.5K

See Jobs

Digital Strategy/Planning

  • Strategy Director

    $20K - 30K

  • Head of Digital Strategy

    $12K - 16K

  • Senior Strategist

    $10K - 14K

  • Strategist

    $6K - 8K

  • Junior Strategist

    $4K - 5K

See Jobs

Project Management

  • Head of Operations

    $15K - 20K

  • Project Director

    $10K -15K

  • Associate Project Director

    $7K - 9K

  • Senior Project Manager

    $5K - 8K

  • Project Manager

    $4K - 6K

  • Senior Project Executive

    $2.8K - 3.8K

  • Project Executive/Fresh Grad

    $2.4K - 3K

See Jobs

UX

  • Director/Head of UX

    $10K - 25K

  • Lead/Principal UX Designer

    $7K - 12.5K

  • Senior Consultant (Strategy)

    $9K - 15K

  • Consultant (Strategy)

    $6.5K - 10K

  • Senior Information Architect

    $6K - 10K

  • Information Architect

    $5K - 8.3K

  • Senior Researcher

    $5K - 8.3K

  • Researcher

    $3K - 5.4K

  • Senior UX/UI Designer

    $5K - 7.9K

  • UX/UI Designer

    $3.3K - 5.8K

  • Interaction Designer

    $3.3K - 5.8K

  • UX Developer

    $3.5K - 6.5K

  • Junior UI Designer

    $2.6K - 4K

  • Junior UX Designer

    $2.6K - 4K

See Jobs

Technology

  • Chief Technology Officer

    $15K - 18K

  • Technical Director

    $10K - 15K

  • Technical Manager

    $8K - 10K

  • Technical Lead

    $6K - 8K

  • Creative Technologist

    $6K - 10K

  • Senior Front-End Developer

    $5K - 8K

  • Mid-Weight Front-End Developer

    $4K - 5K

  • Junior Developer

    $3K - 4K

  • Mobile Developer (iOS/Android)

    $5K - 8K

  • Principle/Senior Solutions Architect

    $8K - 10K

  • Solutions Architect (AEM)

    $6K - 8K

  • Senior Java Developer/Engineer

    $7K - 8K

  • Senior Back-End/Full-Stack Developer

    $5K - 7K

  • Mid-weight Back-End Developer

    $4K - 5K

  • Junior Back-End Developer

    $3K - 4K

  • Lead QA Tester/Engineer

    $6K - 8K

  • QA Tester/Analyst

    $4K - 5K

  • Principal Big Data Engineer/Team Lead

    $8K - 10K

  • Senior Big Data Engineer

    $7K - 8K

  • Big Data Engineer

    $5K - 7K

  • Data Scientist

    $5K - 8K

See Jobs
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