The 2018 London Salary Benchmark

What are the emerging trends in London’s diverse and evolving digital market, and what effect is it having on salaries?

London has never looked more exciting for the digital and tech community. There is more funding for startups than ever before, inducing fast, exponential growth and the city is now home to hundreds of fast-growing digital businesses.

In terms of recruitment, this is drawing top-level talent out of larger organisations like big advertising agencies into new blossoming businesses – as it gives individuals the chance to have real ownership, end to end, over a process that will (hopefully) end in something tangible.

The team at Cogs London are seeing a further merging of Design processes which are increasingly blurring the lines between UI/UX which feeds into the bigger idea of a Product Design ecosystem.

Another emerging trend is that a high portion of our clients are willing to invest in good talent and the preference, currently, seems to be in the permanent, workforce although there are still niche skillsets which are being filled by contractors. There has also been discussion recently about the rising costs of freelancers as project-based work becomes the cornerstone of much agency work, which could also lend to the rise in permanent requests.

Finally, we are consistently seeing brands and managing consultancies pouring investment into digital garages/innovation labs – which is really exciting to see.

Our 2018 salary benchmark outlines an average salary range for the London market per our experience. There will always be variations and differences depending on the industry, size and type of business.

Cogs have our finger on the pulse. Let us help you fulfil your potential. If you are looking for opportunities in London, check out our live roles or contact the team today.

Photo by John T on Unsplash

Choose salary type

Commercial

Pounds (£), Full Time Salary (calc. annually)

    Marketing

  • Head of Sales and Marketing

    £60K - 100K+

  • Head of Ecommerce

    £75K - 100K+

  • Digital/Online Marketing Manager

    £35K - 60K

  • Digital/Online Marketing Executive

    £25K - 35K

  • Marketing Executive (Integrated)

    £24K - 28K

  • Social Media/Community Manager

    £30K - 40K

    Project & Programme Management

  • Operations Director

    £100K+

  • Head of Project Management

    £70K - 120K+

  • Project Director

    £65K - 85K

  • Senior Project Manager (Integrated)

    £40K - 55K

  • Senior Project Manager (Digital)

    £45K - 65K

  • Project Manager (Integrated)

    £28K - 38K

  • Project Manager (Digital)

    £30K - 45K

  • Junior Project Manager

    £22K - 30K

  • Senior Resource/Traffic Manager

    £40K - 60K

  • Resource / Traffic Manager

    £25K - 40K

    Product Management

  • Product Manager

    £40K - 60K

  • Senior Product Manager

    £60K - 80K

  • Product Owner

    £45K - 65K

  • Senior Product Owner

    £50K - 80K

  • Head of Product

    £85K - 110K

  • VP / Director of Product

    £100K - 150K

  • Product Lead

    £65K - 90K

    Strategy

  • Head of Planning / Strategy

    £95K - 150K+

  • Planning / Strategy Director

    £75K - 95K+

  • Senior Planner / Strategist

    £52K - 75K

  • Planner / Strategist

    £32K - 50K

    Sales and Account management

  • Managing Director

    £140K+

  • Client Services Director

    £100K - 140K

  • Head of Digital

    £85K - 100K

  • Client Partner / Business Director

    £85K - 120K

  • Group Account Director

    £72K - 90K

  • Senior Account Director

    £62K - 75K

  • Account Director

    £48K - 60K

  • Senior Account Manager

    £38K - 45K

  • Account Manager

    £28K - 36K

  • Account Executive

    £22K - 26K

Design

    Content and Production

  • Head of Social

    £60K - 85K+

  • Social Media Manager

    £33K - 40K+

  • Senior Social Strategist

    £50K - 70K

  • Social Strategist

    £30K - 50K

  • Head of Content / Content Director

    £75K - 95K+

  • Senior Content Strategist

    £50K - 70K

  • Content Strategist

    £30K - 50K

  • Community Manager

    £25K - 33K

  • Web Content Strategist

    £60K - 75K

  • Web Content Manager

    £40K - 50K

  • Web Content Editor / Producer

    £30K - 40K

    Creative and Brand Design

  • Executive Creative Director

    £120K - 180K

  • Senior Creative Director

    £100K - 130K

  • Creative Director

    £90K - 120K

  • Associate Creative Director

    £70K - 90K

  • Design Director

    £75K+

  • Creative Director Team

    £80K+

  • Creative Group Head Team

    £80K+

  • Senior Team

    £55K - 60K

  • Mid-weight Team

    £40K - 45K

  • Junior Team

    £27K - 30K

  • Senior Art Director

    £50K - 60K

  • Mid-weight Art Director

    £35K - 40K

  • Junior Art Director

    £25K - 30K

  • Head of Copy

    £60K - 80K

  • Senior Copywriter

    £45K - 60K

  • Mid-weight Copywriter

    £35K - 40K

  • Junior Copywriter

    £25K - 30K

  • Senior Designer

    £50K - 60K

  • Motion Designer

    £45K - 60K

  • Mid-weight Designer

    £35K - 45K

  • Junior Designer

    £25K - 30K

    Experience Design

  • Head / VP / Director of UX

    £80K - 120K

  • Senior - Lead UX Designer

    £60K - 85K

  • Junior - Mid UX Designer

    £25K - 55K

  • Head / VP / Director of Service Design

    £85K - 140K

  • Senior - Lead Service Designer

    £55K - 85K

  • Junior - Mid Service Designer

    £35K - 50K

  • Head / VP / Director of Product

    £80K - 120K

  • Senior - Lead Product Designer

    £60K - 85K

  • Junior - Mid Product Designer

    £25K - 50K

Technology

    Software Engineering and Development

  • Head of Development

    £90K - 100K

  • Technical Director

    £80K - 100K

  • Head of Creative Technology

    £80K - 100K

  • Senior Creative Technologist

    £65K - 75K

  • Mid-Weight Creative Technologist

    £45K - 60K

  • Junior Creative Technologist

    £30K - 35K

  • Technical Lead

    £70K - 80K

  • Development Consultant

    £70K - 80K

  • Mobile Developer

    £30K - 80K

  • Java Technical Architect

    £75K - 85K

  • Senior Java Developer

    £70K - 80K

  • Java Developer

    £45K - 55K

  • Senior Front End Developer

    £50K - 75K

  • Mid-weight Front End Developer

    £40K - 50K

  • Junior Front End Developer

    £25K - 30K

  • Senior Back End Developer 

    £50K - 60K

  • Mid-weight Back End Developer

    £45K - 50K

  • Junior Back End Developer

    £25K - 30K

  • Lead QA Tester

    £50K - 60K

  • QA Analyst

    £30K - 50K

    Cyber Security

  • Professional Services Engineer

    £50K - 70K

  • Presales Engineer

    £70K - 90K

  • SOC Analyst

    £40K - 70K

  • Intelligence Analyst (OSINT)

    £60K - 80K

  • Threat Intelligence Analyst

    £50K - 75K

  • Threat Researcher

    £65K - 85K

  • GDPR Consultant

    £45K - 65K

  • Information Security Manager

    £80K - 100K

  • CISO

    £100K - 160K

  • Application Security Engineer

    £65K - 75K

  • Sales Executive

    £40K - 60K

  • Channel Sales Manager

    £60K - 70K

  • Technical Account Manager

    £60K - 75K

  • Digital Forensics Consultant

    £50K - 75K

Commercial

Pounds (£), Contract (calc. Daily)

    Marketing

  • Head of Sales and Marketing

    £350 - 500+

  • Head of Ecommerce

    £350 - 500+

  • Digital/Online Marketing Manager

    £200 - 300

  • Digital/Online Marketing Executive

    £180 - 250

  • Marketing Executive (Integrated)

    £150 - 200

  • Social Media/Community Manager

    £180 - 250

    Project & Programme Management

  • Operations Director

    £450+

  • Head of Project Management

    £400 - 700

  • Project Director

    £400 - 550

  • Senior Project Manager (Integrated)

    £300 - 375

  • Senior Project Manager (Digital)

    £350 - 425

  • Project Manager (Integrated)

    £200 - 280

  • Project Manager (Digital)

    £200 - 300

  • Junior Project Manager

    £150 - 200

  • Senior Resource/Traffic Manager

    £250 - 350

  • Resource / Traffic Manager

    £120 - 250

    Product Management

  • Product Manager

    £450 - 500

  • Senior Product Manager

    £500 - 600

  • Product Owner

    £400 - 475

  • Senior Product Owner

    £475 - 550

  • Head of Product

    £650 - 800

  • VP / Director of Product

    £700 - 900

  • Product Lead

    £600 - 700

    Strategy

  • Head of Planning / Strategy

    £625 - 1,000+

  • Planning / Strategy Director

    £425 - 750

  • Senior Planner / Strategist

    £375 - 500

  • Planner / Strategist

    £275 - 375

    Sales and Account management

  • Managing Director

    N/A 

  • Client Services Director

    £500+

  • Head of Digital

    £500+

  • Client Partner / Business Director

    £500+

  • Group Account Director

    £400-500

  • Senior Account Director

    £350-420

  • Account Director

    £280-350

  • Senior Account Manager

    £200-280

  • Account Manager

    £160-200

  • Account Executive

    £100-150

Design

    Content and Production

  • Head of Social

    £300 - 450

  • Social Media Manager

    £180 - 250

  • Senior Social Strategist

    £350 - 450

  • Social Strategist

    £200 - 350

  • Head of Content / Content Director

    £350 - 450

  • Senior Content Strategist

    £350 - 450

  • Content Strategist

    £200 - 350

  • Community Manager

    £150 - 200

  • Web Content Strategist

    £375 - 450

  • Web Content Manager

    £250 - 325

  • Web Content Editor / Producer

    £180 - 250

    Creative and Brand Design

  • Executive Creative Director

    £600+

  • Senior Creative Director

    £400 - 500

  • Creative Director

    £350 - 450

  • Associate Creative Director

    £350 - 450

  • Design Director

    £400 - 500

  • Creative Director Team

    £400 - 500

  • Creative Group Head Team

    £400 - 500

  • Senior Team

    £350

  • Mid-weight Team

    £275 - 300

  • Junior Team

    £225 - 250

  • Senior Art Director

    £350 - 400

  • Mid-weight Art Director

    £250 - 300

  • Junior Art Director

    £180 - 230

  • Head of Copy

    £350 - 450

  • Senior Copywriter

    £300 - 350

  • Mid-weight Copywriter

    £320 - 350

  • Junior Copywriter

    £180 - 250

  • Senior Designer

    £350 - 400

  • Motion Designer

    £300 - 350

  • Mid-weight Designer

    £250 - 350

  • Junior Designer

    Experience Design

  • Head / VP / Director of UX

    £500 - 700

  • Senior - Lead UX Designer

    £400 - 500

  • Junior - Mid UX Designer

    £250 - 350

  • Head / VP / Director of Service Design

    £500 - 600

  • Senior - Lead Service Designer

    £400 - 500

  • Junior - Mid Service Designer

    £250 - 350

  • Head / VP / Director of Product

    £450 - 600

  • Senior - Lead Product Designer

    £400 - 500

  • Junior - Mid Product Designer

    £250 - 350

Technology

    Software Engineering and Development

  • Head of Development

    £500 - 800

  • Technical Director

    £500 - 800

  • Head of Creative Technology

    £500 - 700

  • Senior Creative Technologist

    £450 - 600

  • Mid-Weight Creative Technologist

    £350 - 450

  • Junior Creative Technologist

    £250 - 350

  • Technical Lead

    £500 - 700

  • Development Consultant

    £500 - 700

  • Mobile Developer

    £400 - 600

  • Java Technical Architect

    £500 - 600

  • Senior Java Developer

    £450 - 600

  • Java Developer

    £400 - 600

  • Senior Front End Developer

    £400 - 500

  • Mid-weight Front End Developer

    £350 - 450

  • Junior Front End Developer

    £250 - 300

  • Senior Back End Developer

    £400 - 500

  • Mid-weight Back End Developer

    £350 - 450

  • Junior Back End Developer

    £250 - 300

  • Lead QA Tester

    £350 - 450

  • QA Analyst

    £350 - 400

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