Audi has just released the first Car calender with…. no cars. The idea is that you buy the landscape calender and download the i-phone app, which then projects a digital car image onto the calender image when hovered over. Great idea and concept. If you have an iPhone and are a fan of Audi cars of course.
All credit to Digital Buzz for flagging this up – http://www.digitalbuzzblog.com/audis-augmented-reality-calendar/