The Client Brief:

Our MNC client set up a Digital Ventures business in Singapore to focus on innovation and growing revenue with new digital business models to compliment its existing corporate structure. The business was looking to create a winning recipe; combining the flexibility, hunger and speed of a start-up with the stability of a corporate with strong roots globally and in the region.  Cogs where retained to recruit a Chief Marketing Officer.

The Cogs Solution:

There are less than ten businesses similar to the operational model of the client and three of which are existing working partners of the business. In addition, the ideal candidate had to come with local market knowledge, experience of setting up a new team and function and hold proven track record in budget management and success in marketing ROIs.

The Transformative Result:

Cogs conducted systematic research into the top twenty Chief Marketing Officers and Marketing Directors with relevant industry knowledge in the F&B and FMCG industries and was able to deliver candidates that would help this business exactly where it needed.

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