The Client Brief:
A global consumer technology company was building a regional marketing and content hub in HK to support 16 APAC markets. They commissioned Cogs to support on building a mid-level to senior multidisciplinary team.
The Cogs Solution:
Identifying a mix of local and international talent that is experienced in delivering strategic initiatives across regional markets. Particularly those markets with unique customer audiences such as China, Korea and Japan.
The Transformative Result:
Using our extensive local talent network, which has been built by our resident HK consultants, we engaged an extended talent pool that was inaccessible to our client. In addition to this we performed extensive market mapping exercises within the more regional markets to build a new network of high calibre talent.