We speak to Jan, our Germany Director to discover the in-demand digital roles in 2020. What hiring trends are businesses observing globally?
Peak hiring season begins in February through May. This is the time where most jobs are being advertised and therefore, talent movement tends to be higher.
Ready to transform your organisation with some key hires? Want to know what everyone in the market’s looking for? Wonder what the hiring trends are in 2020?
Look no further! In this series, we speak to our country directors in Germany, China, Hong Kong and Singapore:
- Jan Pautsch, Director at Cogs Berlin
- Damien Bell, Managing Director at Cogs Greater China and Hong Kong
- Carrie Ho, Associate Director at Cogs Hong Kong
- Lisa Campbell, Director at Cogs Southeast Asia
Today, we have Jan Pautsch in the spotlight to talk about the 2020 Talent trends in Germany from our Berlin office.
At Cogs, knowledge is everything. This is why most of our management have their roots in the digital industry.
Jan runs our German business and heads the design practice in the office. Prior to recruitment, Jan’s career spanned across business leadership and executive design positions at global digital, branding and creative agencies. Together with the teams, he worked at, he has accumulated more than 60 international awards.
Jan is active in the German design community, having been recognised and invited plenty of times as a guest panel, presenter at prominent industry events. He is a believer that organizations must use a holistic approach to talent strategy in terms of attracting and retaining the best people and passes this belief on to his team.
If you’re on the lookout for digital talent to come onboard your business in Germany, read on to find out what Jan has to say.
Question 1: Hi Jan, since Q4 of 2019 leading into 2020, what are the…
a) Top 3 roles in Germany and the top industries hiring them:
Jan: Senior Mobile Developer (Kotlin) – App Development, German Start-ups. Service Design Lead – Product Design, Innovation, Global Management Consultancies, Innovation Lab and the last in-demand role, Senior Director Acquisition Marketing – Digital Product, Global Digital Entertainment Industries.
b) Skills unique or required for these roles:
Jan: There is a lack of experts in the field of data, analytics and digital strategy in the German market. International talent is still more prepared to meet the current need and have deeper knowledge in the tech, start-ups and innovation industry.
In contrast, traditional German companies are not in a position to integrate international specialists properly (requires a change of expectations, a change of culture).
c) Is there a skills gap in Germany and how do you think companies can overcome this?
In Design, candidates who understand design as a holistic customer experience and which offer UX/UI/Research as a hybrid skillset is in high demand. In addition, service designers who have deep experience and methodological knowledge, who are also business savvy and have an entrepreneurial mindset are currently still rare on the German market. We observe that candidates from the UK, US or Asia have more experience on large brands and are sought after here – especially in the start-ups and innovation industry.
In the Tech scene, many of our clients in the TIER 1 automotive industry, especially software companies are looking for talent with experience in the following areas: ADTF, ADAS, Autosar, QNX. It’s worth a mention that, there is clearly a candidate shortage in the German-speaking sector, as most of the German companies’ clients prefer German communication. So in the longer term, a rethink is needed here.
Question 2: What do you think is are the key hiring trends in Germany?
Jan: There is a growing trend towards multi-stage assessment, including challenges, presentations and cultural check.
Question 3: What is the outlook for recruitment of digital transformation talent against the 2020 economic outlook?
Jan: In 2019, the German economy has grown as slowly as it last grew six years ago. Exports suffered from the weakening global economy, which was triggered not least by the trade war between the USA and China.
As a result, companies also invested more cautiously. Export-oriented German industry, in particular, had a tough year. The automotive industry is not only suffering from the decline in global demand, but also from the trend towards electric cars.
By contrast, consumers once again proved to be the mainstay of the economy: in view of record employment and rising purchasing power, they consumed more. This prevented a crash of the German economy. But there are some indications that economic growth will gradually accelerate again in the course of 2020.
Our clients who are most affected are digital marketing agencies who are suffering budget cuts. Therefore, we noticed stagnation in their hiring last year. Freelancers are increasingly looking for permanent roles. Candidates in permanent roles are less willing to change. Players in Innovation and Tech are less affected – investments will continue there.
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Thank you for your time, Jan!
Looking for digital talent in Germany to transform your business? Drop our team an email at [email protected]
Other Useful Links for Hiring Digital Talent in Germany