Cogs has offices in China, Hong Kong and Singapore, so Chinese New Year means a lot to our consultants, Chinese clients and digital talent.
Happy Chinese New Year! We have a little animation for you to enjoy, courtesy of Carbon.tv.
Chinese New Year is celebrated on 25 January this year and it is the Year of the Rat according to the Chinese Lunar Calendar.
The Rat is the first animal in the Chinese Zodiac cycle (12 animals, a year each, so a cycle is 12 years).
In the Chinese culture, a person’s characteristic is often said to mirror the traits of the zodiac animal’s year they are born in.
How did the Zodiac Calendar come about?
One of the most common Chinese Mythology, the Jade Emperor held a race among the animals that were meant to define time. On race day, the rat got up early for a head start due to its small stature.
Encountering the ox, the rat thought of riding on top of it to gain ground faster. At the finish line, he jumped off the back of the ox, thus being the first animal to finish the race, becoming the first animal of the zodiac cycle. This is followed by the Ox, the Tiger, Rabbit, Dragon, Snake, Horse, Sheep, Monkey, Rooster, Dog and Pig.
Despite its size, the rat overcame its disadvantage with its quick-wittedness, adaptability and positive attitude.
Ahead in the rat race
Even if you don’t share this zodiac, the rat’s main strengths’ like its intelligence and industrious capabilities will influence your business or your career journey this year.
Whether you are looking for a step up in the digital industry or a change of direction in your career, you can always speak to any of our offices here ▶
Here’s to an outstanding Year of the Rat!