I can smell your lunch.
Flash mobs can be the worst of the most tired trends in advertising out there, Ogilvy & Mather Paris manages to breathe new life into the gimmick for client Tic Tac.
Bad breath can be a mortifying thing, and the agency nicely illustrates that by exaggerating that humiliation. Actors ask innocent passers-by for directions, but when they start to tell them, the actors fall unconscious — ostensibly due to the stench.
Big thanks to CreativityOnline for pointing us to this, we’re now off to have garlic for lunch.