Tic Tac France: Worst Breath in the World

I can smell your lunch.   Flash mobs can be the worst of the most tired trends in advertising out there, Ogilvy & Mather Paris manages to bre…

I can smell your lunch.

 

Flash mobs can be the worst of the most tired trends in advertising out there, Ogilvy & Mather Paris manages to breathe new life into the gimmick for client Tic Tac.

Bad breath can be a mortifying thing, and the agency nicely illustrates that by exaggerating that humiliation. Actors ask innocent passers-by for directions, but when they start to tell them, the actors fall unconscious — ostensibly due to the stench.

Big thanks to CreativityOnline¬†for pointing us to this, we’re now off to have garlic for lunch.

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