(PicturesĀ courteousĀ of Peter Greenwood)
Cogs Agency recently co hosted another Books for Breakfast event at Soho House, with the author Ken Segall talking about his latest book, Insanely Simple – The Obsession That Drives Apple’s Success.
If you don’t know who Ken is, he was a Creative at CHIAT and was a member of the team that created Apple’s legendary ‘Think Different’ campaign and he was also responsible for that little Ā ‘i‘Ā that’s part of Apple’s most popular products.
On Thursday 31st May we had the pleasure of Ken’s company for the morning. The format was simple, invite a select audience, lay on breakfast & coffee and then sit down and have a Q&A with an engaging author.
For those of you who couldn’t make it Ken was both engaging and humble and not without a sense of humour as you will find out when reading his book. He talks about Jobs the man, how he could cut you down but also elevate you to do a better job. Most interestingly he discusses the fall and rise of Apple as a business and how Simplicity has been the key to their success. Don’t be fooled into thinking Simplicity is easy, it isn’t.
Get yourself a copy and read it as it’s well worth your time and you never know, you might just put a little dent in the universe yourself.
We will be doing a short interview with Ken in the very near future so do please watch this space.
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