Following is a excerpt of our interview with her:
Stevie: The reason you came to our attention is your amazing presentation which took place at London Pub Summit; which you did standing on a piece of the pub’s furniture; how did that come about?
Sofia: Two of the backers were at the event; the conversation was around funding and how the event was a perfect opportunity to drum up support. [My colleagues] kept making fun of me saying I should do it; they got some more people involved, and soon there were all these people making fun, so I just did it. You have to do some crazy things to get funded. I knew I would have regretted it if I didn’t take the opportunity.
Stevie: How did the project come about?
Sofia: I really wanted to create a platform that does something nice for the world. So I started the project with three friends.
Another friend of mine works for one of the largest student organisations, and they actually use sugar cube, but a different type of sugar cube; they meet up to discuss social projects, and at the end of the conference they write on a little piece of paper called a sugar cube about how they had fun.
Stevie: What is your view of Kickstarter?
Sofia: One of the best things ever invented. You can test your idea; you have a chance to understand what people want. The funny thing is we had a TV interview in America, that interview was on the air three times that evening and we only got one backer from it. [All the other funding] has been social media based.
Stevie: How would you describe the start-up community?
Sofia: No sleep, adrenaline, pure passion, hard working. But it feels so good.
Stevie: How do you deal with the uncertainty and risk?
Sofia: I just think the worse thing that could happen to me is I need to find a job. I focus on the excitement rather than what could go wrong.
Stevie: What is the best piece of advice you’ve received?
Sofia: Don’t get funding until you absolutely need it. Just meet, network and utilise friends and friends of friends.
Stevie: Are there any start-ups that you really like at the moment?
Stevie: I read somewhere that you’re a Hip Hop dancer, are you still doing it?
Sofia: Yes!! I had an injury a little while ago but I am still doing it.
Sofia is one of the most energetic, fast paced, driven people I have met in the industry. With all that passion, I’m sure Sugar Cube will be a success; please get over to Kickstarter to back this project.
For more work by Sofia check out http://www.cookielab.co.uk/.