PSFK Conference London Sept 2012 – some thoughts from the inside.

I was lucky enough to be invited as a guest of PSFK and head along to the Southbank Centre for a day of inspiring talks. As the day was such a succes…

I was lucky enough to be invited as a guest of PSFK and head along to the Southbank Centre for a day of inspiring talks. As the day was such a success I wanted to bring it back to life for you and impart some of the wisdom that was handed down, notably how to do a live presentation of your own app using kindle through your iphone to do your presentation without  major catastrophe. Jess Butcher, CMO of Blippar, please take a bow. More of Blippar later though.

For those of you who don’t know who or what PSFK is the go-to source for new ideas & inspiration for creative professionals.

They provide readers and event attendees with robust trend and innovation stimulus.

Over 1,000,000 readers from the design, digital, marketing, media and technology industries go to each month to read and share the emerging ideas that our editorial team identifies and publishes. They also publish a series of ‘Future of’ reports on the subjects of health, gaming, mobile and retail.

PSFK’s events team brings to life the ideas described each day on  They run single topic PSFK SALONS around the world and also host all-day inspirational talks at PSFK CONFERENCES in London, New York, San Francisco and Singapore.

By leveraging their publishing process and their global network of experts, they can offer a number of services including Custom PublishingInnovation ConsultingCustom Events & Experiences and Communication & Media Planning.

So who was on stage. Over the day there were close to 20 speakers on stage ranging from Artists, brands, start ups and government bodies.

Let’s start with Blippar and the impressive Jess Butcher


Blippar™ is the first image-recognition phone app aimed at bringing to life real-world newspapers, magazines, products and posters with exciting augmented reality experiences and instantaneous content.  The company launched in the UK in the Summer of 2011 and will be expanding globally throughout 2012.

So far, they are proud to have worked with some of the biggest and most exciting brands and media owners in the world –  including Unilever, Nestle, Heinz, Diageo, Xbox, Samsung, Cadbury, Domino’s and many more.  Their in-app catalogue is growing daily with exciting new brands and ‘blipps’ in the world around us.   Test the blipps for yourself here, see the videos here, join themson facebook or follow on twitter to find out more and keep abreast of new blipps, promotions and developments.


Blippar™ is a new app and improving all the time.  What would you like to see ‘blippable’? What would you make it say or do?  Whatever your thoughts and feedback, they’d love to hear from you about your suggestions for blipps or an improved experience and they’ll see what they can do to make it happen.

We’ll be posting more thoughts from the conference over the coming weeks and look forward to hearing your thoughts.





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