Last night the 10th Anniversary of the Chip Shop Awards was held at the Ministry of Sound.

For those of you who don’t know what they are, The Chip Shop Awards is about fostering and recognising creativity with no boundaries and no rules. It’s an international creative awards, open to anyone with great ideas.

Since its launch, these awards have produced some of the cleverest, funniest, worst taste advertising and design ever seen.

One of the best ways to establish creative reputation is to win awards. But for those starting out in the business, meeting the rules of the ‘normal’ awards schemes can be difficult – you need to meet criteria such as minimum media spend, dates that work ran, proof that your client approved it.

Sometimes creatives have broken or bent these rules in order to win major awards. But this can lead to embarrassment for the winner and for the award scheme, so the enforcement of rules has become much tighter.

The Chip Shop Awards is there to recognise that the best ideas don’t always fall within the rules. This is a worldwide advertising and design competition that has no rules.

The skills of creative people are rare and therefore of high value. However, on-going creativity needs to be worked at and nurtured. The Chip Shop Awards is about doing just that, on a worldwide stage.

The Chips is all about ideas. Your work does not have to have been broadcast, printed or mailed. The Clients doesn’t have to be yours. You just need a brilliant idea.

Have a look at the nominees and winners here:  Chip Shop Awards

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