Them: An MNC retail business that is as famous for its content as it is for its garments. Innovation sits at the centre of their products, their content and the digital experience they create for their customers. In addition to being a top 3 player in their sector they are also seeing significant YoY growth in China.
The role: As the newly appointed Director of Digital you'll be given full strategic responsibility for the organisation digital content framework across the portfolio of properties in China.
Working centrally to key marketing, brand and experience departments you'll play a pivotal role in building and delivering best-in-class content initiatives that support departmental objectives but, more importantly, drive compelling customers experiences.
This is an opportunity to lead the national content efforts of a retail business that is renowned for taking boundary pushing content to market. You'll have decision making power over the what's, when's and where's for all content across eComm, social, CRM and other tactical channels/initiatives.
You'll also have creative influence and will control the production value of any content being developed.
*Extensive China market exprience is essential.