Performance Marketing Lead

  • Term: Permanent
  • Location: Hong Kong
  • Salary: Negotiable
  • Job Reference: 6111

Creating products, finding the right market and audience, and make it a success. That’s our client in a nutshell. They create unique brands that offer high-quality products, based on consumer and market insights. The founders have a background in successfully supporting big companies with their market entry in Asian markets and growing their impact in the region. They use this experience and knowledge in building brands from the ground up.

Their small team has a collaborative nature, supportive culture, and their office include a gym!

They are looking for a creative Performance Marketing Lead that is hands-on and proactive.

Your Responsibilities

  • Lead all performance marketing initiatives for consumer brands
  • Develop and implement paid media strategies using platforms like Facebook, IG, and Google
  • Actively support the company’s growth plans and provide insights through (A/B) testing and rapid iterations
  • Constantly iterate, tinker, and improve running campaigns to ensure the best possible results with the most efficient use of the budget
  • Collaborate with the content and creative teams to get the best outcome of our content strategy and with multiple stakeholders like operations, brand teams, creatives, and product managers to drive the company’s growth strategy
  • You will manage key marketing performance metrics and steer on high impact budget allocation


Your Profile

  • About 5-8 years experience with paid advertising
  • Fluent in English, while Cantonese and Mandarin is a big plus
  • You have worked in E-commerce or digital agency environments and ideally, you have experience with other DTC brands
  • You can discuss examples of driving revenue and engagement via (paid) media campaigns
  • The campaigns you create deliver increased traffic, engagement, and conversion and you can clearly visually show the results with data from different sources
  • You are very hands-on and pro-active, and you dare to make a change and go where no one went before
  • You are curious, committed, you have a growth mindset, and are above all optimistic


The client has a flat organization with short lines and open communication. They offer regular team activities and encourage growth and a curious mind.

Are you looking to work in a tight-knit team of knowledgeable and ambitious people, while having a real impact on the company results?

Email me now: [email protected]

Apply for this position now

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