Senior CRM Content Manager

  • Term: Permanent
  • Location: Berlin, Germany
  • Salary: Negotiable
  • Job Reference: 16181

SENIOR CRM CONTENT MANAGER (m/f)

Our Client is a successful InsurTech that was founded in Switzerland in November 2014. They successfully operate across Germany, Austria, and Switzerland. A customer-centric and utilizes an ecosystem of key brokers and insurance companies to meet customer needs of trust and simplification. By combining the most advanced technology with traditional insurance consulting know-how, they have already managed to acquire more than 250,000 customers. They are now in phase two of our growth and need to continue to increase scale and improve scalability as we enter additional markets.

RESPONSIBILITIES

  • Responsible for developing and implementing a targeted content marketing strategy for our e-mail marketing campaigns
  • Inspire our customers with the right mix of information and entertainment, and continually increase our commitment to our customers with our brand and services
  • You care with a variety of nurturing measures for an increase in the customer lifetime value
  • Together with the CRM team you develop the existing customer journeys and develop new approaches and journeys
  • Work closely with our Business Intelligence team to evaluate segments for campaigns

 

QUALIFICATIONS & SKILLS

  • 4+ years of relevant experience in the areas of content marketing, CRM and/or e-mail marketing – ideally in insurance music or banking environment
  • You have already successfully developed, driven and developed content marketing campaigns
  • Experience in the field of customer engagement
  • You have experience in using e-mail marketing and CRM tools, ideally with Salesforce and Salesforce Marketing Cloud
  • Experience in setting up and controlling marketing automation
  • Are a team player and confident in dealing with designers, freelancers and partners
  • Are self-organized and you work on your own responsibility
  • You have very good German and English proficiency in spoken and written as well as interest in topics from the insurance and finance industry
  • German Speaker (English a plus)

 

If you think this is the right fit for you, please get in touch:
Anya McDonald | [email protected]

 

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