Social Ecommerce Manager

  • Term: Permanent
  • Location: Shanghai, China
  • Salary: Negotiable
  • Job Reference: 17434

Our client is one of the most fastest growing and globally renowned international luxury beauty brand in China and Asia.

Key Responsibilities:

  • Bridge social and ecommerce for provide a complete digital consumer journey from awareness to conversion.
  • Build a strong KOL army for the company in China who are the advocates for the brand and the same time to drive sales.
  • Ensure the KOL content is authentic with true love to the brand with on brand image and message.
  • Work with marketing team to align on yearly campaign message, promotional strategy across all KOL affiliates.
  • Provide learning on monthly bases cross the board on what works and what do not work in order to drive higher ROI and sales.
  • Work with PR team and identify top KOLs for building authentic and true love towards the brand.
  • Actively source, evaluate, pitch, and negotiate strong partnerships with social influencers, content creators and influencer agencies.
  • Drive KOL partnership strategy and assist in long term digital marketing & ecommerce campaigns.
  • Suggest new ways to innovate and enhance our influencer marketing approach, staying on top of the latest trends.
  • Analyse and report the effectiveness of programs and competitive analysis for management.
  • Track and maintain the influencer database to ensure it is up to date and optimized.

 

Reporting Relationships:

  • This role reports to the Ecommerce Lead

 

Key Selection Criteria:

  • 5+ years of experience, with at least 3 dedicated to influencer performance marketing
  • Dedicated experience in direct influencer communication across all social platforms
  • Interest in influencer + brand marketing with emphasis on building community for China market
  • Extremely strong written and communication skills
  • Drive to find innovative and effective ways to excite and engage influencers with an emphasis on scaling the program
  • Creative, curious, organized, problem-solver, kind
  • Desire to flourish in a fast-paced environment with an entrepreneurial and proactive spirit
  • Love skincare, social media, pop-culture, health & wellness!

Please send your CVs to: se[email protected]

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