As such, the job market in Berlin has become an interesting cross-section of skills, and the demand for talent of different but overlapping disciplines has led to increasing mobility for candidates from all sorts of backgrounds (e.g. agencies, brands, corporates etc.) to switch into newer environments (e.g. startups, consulting firms) and vice versa. Berlin’s diverse and international workforce are adding real value to organisations based here, and opportunities are constantly opening up for candidates across Europe and further afield looking to progress their careers in the German capital.
We have collated a salary benchmark of the digital market in Germany for 2016/2017. Remember, any salary listed on a job spec or on our benchmark is negotiable. There are a number of variables to take into account from skill set to type and size of company, number of years’ service, but also on time spent working in Berlin and on regional projects.
Currently looking for opportunities across Germany? Check out our live jobs or contact one of our dedicated team today to discuss hiring, salaries or anything else digital related.
If you are not based in Germany but want to explore a temporary or permanent move there, have a look at our guide to working in Berlin to find out more.
| CREATIVE | |
| Executive Creative Director | 110 K EUR |
| Senior Creative Director | 95 K EUR |
| Creative Director | 80 K EUR |
| Associate Creative Director | 70 K EUR |
| Design Director | 85 K EUR |
| Senior Art Director | 65 K EUR |
| Mid-weight Art Director | 45 K EUR |
| Junior Art Director | 35 K EUR |
| Head of Copy | 70 K EUR |
| Senior Copywriter | 65 K EUR |
| Mid-weight Copywriter | 45 K EUR |
| Junior Copywriter | 35 K EUR |
| DEVELOPMENT | |
| Head of Development/CTO | 110K EUR |
| Head of Creative Technology | 75K EUR |
| Technical Project Manager | 60K EUR |
| Technical Architect | 75K EUR |
| Senior Backend Developer | 60K EUR |
| Backend Developer | 50K EUR |
| Junior Backend Developer | 40K EUR |
| Senior Frontend Developer | 60K EUR |
| Frontend Developer | 50K EUR |
| Junior Frontend Developer | 35K EUR |
| Senior Mobile Developer | 65K EUR |
| Mobile Developer | 50K EUR |
| Junior Mobile Developer | 40K EUR |
| Senior Creative Technologist | 55K EUR |
| Creative Technologist | 45K EUR |
| Junior Creative Technologist | 35K EUR |
| USER EXPERIENCE | |
| Head of User Experience | 95K EUR |
| Senior User Experience Designer | 75K EUR |
| Mid-weight User Experience Designer | 55K EUR |
| Junior User Experience Designer | 40K EUR |
| CLIENT SERVICES | |
| Managing Director | 130K EUR |
| General Manager | 95K EUR |
| Client Services Director | 90K EUR |
| Business Director | 80K EUR |
| Group Account Director | 75K EUR |
| Senior Account Director | 70K EUR |
| Account Director | 60K EUR |
| Account Manager | 45K EUR |
| Account Executive | 30K EUR |
| PROJECT MANAGEMENT/PRODUCTION | |
| Operations Director | N/A |
| Head of Project Management | 85K EUR |
| Project Director | 80K EUR |
| Senior Project Manager | 60K EUR |
| Project Manager | 50K EUR |
| Junior Project Manager | 35K EUR |
| STRATEGY | |
| Head of Planning / Strategy | 100K EUR |
| Planning / Strategy Director | 80K EUR |
| Senior Planner / Strategist | 60K EUR |
| Planner / Strategist | 48K EUR |
| Research Analyst / Junior Planner | 36K EUR |
| BRANDS / CORPORATE | |
| General Manager | |
| Head of Ecommerce | 140K EUR |
| Digital /Online Marketing Manager | 60K EUR |
| Digital/Online Senior Marketing Exec | 80K EUR |
| Digital/Online Marketing Executive | 45K EUR |
| Scrum Master | 50K EUR |
| Product Manager | 55K EUR |
| Online Games Producer | 45K EUR |
| Web Content Manager | 60K EUR |
| Web Content Editor / Producer | Junior 30K – Senior 80K |
| Social Media / Community Manager | Junior 30K – Head of 90K |
| PERFORMANCE MARKETING | |
| Business Analyst (Web) | 60K EUR |
| Web Analytics Manager | 57K EUR |
| Web Analytics Executive | 36K EUR |
| Data Analyst | 60K EUR |
| SEO Manager | 55K – Head of 80K EUR |
| SEO Executive | 36K EUR |
| Paid Search Manager | 55k – Head of 80K EUR |
| Paid Search Executive | 36K EUR |
| SOCIAL & CONTENT | |
| Head of Social | 80K EUR |
| Senior Social Strategist | 65K EUR |
| Social Strategist | 50K EUR |
| Senior Content Strategist | 68K EUR |
| Content Strategist | 52K EUR |
| Senior Community Manager | 48K EUR |
| Community Manager | 36K EUR |
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