What is Your Worth in 2016? The Singapore Digital Salary Benchmark

Singapore’s digital market is growing at an unstoppable force – explore the 2016 salary benchmark and industry updates…

Singapore Digital Salary

With a slew of digital businesses setting up, plus a number high-profile events and a good geographical position – Singapore presents a huge opportunity for the digital market and is emerging as strong force. With Cogs Singapore established for over two years now we have developed a strong insight into how the digital industry is evolving. This 2016 salary benchmark has been gathered from the industry, based on the range of digital roles we’ve worked on in the past one year.

When you think of Singapore, you often think of “start-ups” and technology. While it is no ‘Silicon Valley’ and it has a way to go before it is a real competitor in global tech hubs, it is on its way. In the words of Lee Hsien Loong – a Singapore’s Prime Minister who can code – companies are starting to realise that developers and engineers are not the people to call to fix your computer but that they actually have the capabilities to make vital business focused contributions and to help companies make the next ‘right’ move.

As this shift continues, the race is now on to attract more technical talent to join the buzzing tech and start-up scene here. But as it is still an emerging scene, it is no surprise that salaries are not as competitive as other countries yet, but we expect to see this change in over the next 12-18 months.

Social media is one area that is ever-growing in Singapore, with its reach strengthening with the ongoing developments of social media platforms and apps such as Snapchat and Meitu. There is still room for growth with mostly junior to mid-weight community managers and social media managers to work on start-ups or digital product led companies.

However, there’s a shift towards social media and community management roles leaning towards data, analytics and strategy to give a comprehensive evaluation of returns on the efforts in the social media front. Observations from the past year also have led to the growth of conceptual and executional designers who have the capability to craft interesting and captivating visual content across the social media space with roles such as social media designers.

With regards to user experience, there is definitely a demand of UX practitioners due to the booming start-up scene which is keenly supported by the government. Similarly, to Technology roles – there is still a slight misunderstand at how truly necessary UX is and thus salaries are not as high as they are in other locations. There was actually an overall drop in full time salaries across UX roles since 2015 but a slight up in day rates with contracting as that is becoming far more common. We do hope to see a leap in salaries as the digital scene here continues to grow.

As a whole, digital creatives are still a hot property, competition for agencies and businesses has never been tougher, so branding, marketing and digital advertising is getting a lot more focus. There has not been the increase we had hoped to see this year, however what is promising is that the freelance market in growing, with day rates seeing an uplift.

With an emerging market, comes natural caution and many companies and agencies seem to have realigned and re-strategise their management from within to ensure they have the foundations to be secure and prosperous business.  As such, roles for client servicing that come in are far more specific – agencies are looking for those with certain account experience or experience on a particular project.

On the project management front, agencies are actually broadening their offerings into more of UX, CMS and CRM projects which leads to the demand for talents who’ve dabbled in such projects. There’s also been an influx of the need for freelancing project and program managers to be engaged on short-term contracts to deliver specific projects within a fixed time-frame.

We talk to our clients and candidates on a daily basis and know that any salary listed on a job spec or on our benchmark is of course negotiable. There are a number of variables to take into account from skill set to type and size of company – MNCs, locally owned or the global network owned to experience – (years in total but also on time spent working in Singapore and on regional projects). We strive to help out candidates achieve their desired salaries, and as Singapore’s industry continues to grow and strengthen – we believe that these salaries are going go only one way – and that is up!

To compare this year’s salaries to 2015 click here: 

Title Annual Monthly
CREATIVE Salary (SGD) Salary (SGD)
Executive Creative Director $140 – 260k $11,500 -$21,500
Creative Director $120 – 175k $10,000 – $14,500
Associate Creative Director $85 – 130k $7,000 – $10,500
Creative Group Head $85 – 110k $7,000 – $9,000
Senior Copywriter $45 – 90k $3,750 – $7,500
Copywriter $35 – 60k $2,900 – $5,000
Social Content Creative $35 – 55K $2,900 – $4,500
Senior Art Director $45 – 75K $3,750 – $6,250
Senior Digital Designer $60 – 85k £5,000 – $7,000
Art Director $35– 60k $2,900 – $5,000
Digital Designer $35 – 60k $2,900 – $5,000
Junior Designer $30 – 45k $2,500 – $3,750

 

CLIENT SERVICING
Managing Director $240K- $360K $20,000 – $30,000
Business Director $144K – $216K $12,000 – $18,000
Group Account Director $144K – $180K $12,000 – $15,000
Senior Account Director $96K – $120K $8,000 – $10,000
Account Director $84K- $120K $7,000 – $10,000
Associate Account Director $60K – $84K $5,000 – $7,000
Senior Account Manager $48K – $72K $4,000 – $6,000
Account Manager $42K – $60K $3,500 – $5,000
Senior Account Executive $30K- $42K $2,500 – $3,500
Account Executive/ Fresh Grad $28.8K – $36K $2,500 – $3,000

 

PROJECT MANAGEMENT
Head of Operations $180K – $240K $15,000 – $20,000
Project Director $120K – $180K $10,000 – $15,000
Associate Project Director $84K – $108K $7,000 – $9,000
Senior Project Manager $60K – $96K $5,000 – $8,000
Project Manager $48K – $72K $4,000 – $6,000
 Senior Project Executive $33.6K – $42K $2,800 – $3,500
Project Executive/ Fresh Grad $28.8K – $33.6K $2,400 – $2,800

 

SOCIAL/ COMMUNITY MANAGEMENT
Head of Social $120K – $180K $12,000 – $15,000
Account Director $84K – $120K $7,000 – $10,000
Social Content Strategist $60K – $84K $5,000 – $7,000
Social Media Manager $42K- $60K $3,500 – $5,000
Social Media Designer $45.6K – $54K $3,800 – $4,500
Community Manager $36K – $45.6K $3,000 – $3,800
Social Media Executive $30K – $42K $2,500 – $3,500

 

UX
Director/Head of UX $140K – $260K $11,500 -$21,500
Lead/Principal UX Designer $95K – $150K $7,900 – $12,500
Senior Consultant (Strategy) $125K – 180K $10,500 – $15,000
Consultant (Strategy) $80K – $120K $6,600 – $10,000
Senior Information Architect $80K – $20K $6,600 – $10,000
Information Architect $50K – $80K $4,000  – $6,600
Senior Researcher $60K – $95K $5,000 – $7,900
Researcher $40K – $60K $3,300 – $5,000
Senior UX/UI Designer $60K – $95K $5,000 – $7,900
UX/UI Designer $40K – $70k $3,300 – $5,800
Interaction Designer $40K – $70K $3,300 – $5,800
UX Developer $40K – $60K $3,300 – $5,000
Junior UI Designer $35K – $45K $2,900 – $3,750
Junior UX Designer $35K- $45K $2,900 – $3,750

 

TECHNOLOGY
Chief Technology Officer $140K – $210K $15,000 – $18,000
Technical Director $120K – $180K $10,000 – $15,000
Technical Manager $96K – $120K $8,000 – $10,000
Technical Lead $60K – $84K $5,000 to $7,000
Creative Technologist $96K – $180K $8,000 – $15,000
Senior Front-End Developer $60K – $96K $5,000 – $8,000
Mid-Weight Front-End Developer $48K – $60K $4,000 -$5,000
Junior Developer $36K – $48K $3,000 – $4,000
Mobile Developer (iOS/Android) $60K – $96K $5,000 – $8,000
Principle / Senior Solutions Architect $96K – $140K $8,000 – $12,000
Solutions Architect (AEM) $72K – $96K $6,000 – $8,000
Senior Java Developer / Engineer $72K – $96K $6,000 – $8,000
Senior Back-End / Full-Stack Developer $60K – $84K $5,000 – $7,000
Mid-weight Back-End Developer $48K – $60K $4,000 – $5,000
Junior Back-End Developer $36K – 48K $3,000 – $4,000
Lead QA Tester/Engineer $72K – $96K $6,000 – $8,000
QA Tester/ Analyst $48K – $60K $4,000 – $5,000
Principal Big Data Engineer /Team Lead $96K – $120K $8,000 – $10,000
Senior Big Data Engineer $84K – $108K $7000- $9,000
Big Data Engineer $60K – $84K $5,000- $7,000
Data Scientist $48K – $72K  $4,000- $6,000

 

Check out the 2015 Singapore Salary Benchmark to compare, or contact our Singapore office today to discuss potential opportunities.

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