Digital Salary Benchmarking for London 2012/2013

Salary Benchmarking for London 2012/2013 London will be always remembered for the Olympic Games in 2012 and rightly so. However, in the digital and ad…

Salary Benchmarking for London 2012/2013

London will be always remembered for the Olympic Games in 2012 and rightly so. However, in the digital and advertising sector it will be remembered as the year of consolidation with some of the biggest names in the business being bought out. What effect this has on the market is yet to be seen.

Here at Cogs Agency we cover roles between £25k-£200K, both permanent and freelance for creative, client services, strategy, project management, user experience, technology, digital marketing and social media. We work across Europe and in Asia but this piece is focused purely on London.

At Cogs, we have around 120 clients in London which include London’s best creative agencies, technology businesses and global brands. As we approach the end of 2012 we wanted to share our knowledge about the state of the job market here:

London is a very competitive market. There are small agencies being born and others coming in from across the pond, there are large integrated agencies continuing to buy in digital talent, production agencies continually seeking the very best people possible and there are big brands building internal teams as ecommerce reaches new heights.

In the creative sector we’ve noticed a tendency towards shorter freelance contracts and overtime is seen as a luxury. There has also been a drop in freelance creative roles but a steady increase within design and production contracts.

Development has continued to see increases in day rates and salaries, showing that agencies and clients are willing to invest in the size of teams and delivering projects back to clients quicker. Certain niche technologies such as open source and mobile development are at a premium.

The UX sector has definitely shifted. We have seen permanent outstripping freelance for the first time, although this is very sector specific. We have also seen day rates reaching a plateau.

Project management and production has seen a definite shift towards permanent from freelance but realistically this is agencies being clever and not over spending as they possibly did last year. Account handling hasn’t really seen much noticeable change.

Strategy has remained pretty constant. There is still a shortage of roles at a junior level however and this will undoubtedly have an effect on the market in a couple of years.

Thanks to improved technology, mainly in smart phones and the phenomenal success of tablets/pads, brands and clients have seen a real surge within ecommerce. Analytics are being brought in-house to help improve business decisions and, in turn, increase ROI. It’s all about improving the customer experience and UX is still very strong.

So where does this leave you, the workers, the very essence of the industry who make all of this possible? Well….doing pretty good actually. With permanent and freelance rates remaining pretty constant against an overall gloomy global market there is much to be positive about.

CREATIVE

Title Full Time Salary Freelance Day Rate
Executive Creative Director £100k to £160k+ £500 to £700+
Creative Director £75k to £110k £350 to £500
Associate Creative Director £65k to £85k £350 to £500
Design Director £55k to £75k £300 to £400
Creative Director Team £75k to £110k £500 to £700
Creative Group Head Team £55k to £70k £400 to £550
Senior Team £45k to £60k £400 to £550
Middleweight Team £23k to £38k £225 to £300
Junior Team £18k to £25k £150 to £200
Senior Art Director £45k to £55k £250 to £400
Middleweight Art Director £25k to £35k £200 to £250
Junior Art Director £18k to £23k £150 to £200
Senior Copywriter £45k to £55k £250 to £350
Middleweight Copywriter £25k to £35k £200 to £300
Junior Copywriter £18k to £22k £150 to £200
Senior Designer £40k to £55k £250 to £330
Middleweight Designer £28k to £40k £200 to £275
Junior Designer £18k to £25k £100 to £200

 

DEVELOPMENT

Title Full Time Freelance
Head of Development £80k to £100k £350 to £500
Technical Director £55k to £75k £350 to £500
Head of Creative Technology £65k to £85k £300 to £500
Senior Creative Technologist £45k to £55k £350 to £450
Middleweight Creative Technologist £35k to £45k £250 to £350
Junior Creative Technologist £25k to £35k £150 to £250
Technical Lead £50k to £65k £300 to £400
Development Consultant £45k to £60k £350 to £450
Technical Project Manager £40k to £65k £250 to £450
Application Developer £30k to £45k £300 to £450
Java Technical Architect £50k to £75k £350 to £500+
Senior Java Developer £55k to £70k £375 to £450
Java Developer £45k to £55k £300 to £375
Senior Front End Developer £40k to £50k £300 to £375
Middleweight Front End Developer £30k to £40k £200 to £300
Junior Front End Developer £20k to £30k £100 to £200
Senior Back End Developer £40k to £50k £300 to £400
Middleweight Back End Developer £35k to £45k £250 to £350
Junior Back End Developer £25k to £30k £150 to £250
Lead QA Tester £50k to £55k £350 to £400
Software Tester £28k to £35k £250 to £350

 

CLIENT SERVICES

Title Full Time Freelance
Managing Director £140k+ n/a
Client Services Director/Head of digital £120k to £160k £500+
Client Partner/Business Director £80k to £120k+ £500+
Group Account Director £70k to £90k £350 to £500
Senior Account Director £60k to £75k £300 to £400
Account Director £45k to £60k £250 to £350
Senior Account Manager £35k to £45k £175 to £275
Account Manager £24k to £32k £150 to £200
Account Executive £22k to £25k £100 to £150

 

PROJECT MANAGEMENT/PRODUCERS

Title Full Time Freelance
Operations Director £90k + n/a
Head of Project Management £70k to £120k+ £400 to £700
Project Director £60k to £80k £350 to £500
Senior Project Manager £45k to £65k £300 to £375
Project Manager £30k to £45k £225 to £275
Junior Project Manager £22k to £35k £150 to £200
Senior Resource/Traffic Manager / Director £45k to £65k £200 to £350
Resource / Traffic Manager £24k to £45k £120 to £250

 

STRATEGY

Title Full Time Freelance
Head of Planning / Strategy £90k to £150k+ £600 to £1,000+
Planning / Strategy Director £70k to £100k £400 to £750
Senior Planner / Strategist £50k to £70k £350 to £450
Planner / Strategist £30k to £50k £225 to £300
Research Analyst / Junior Planner £25k to £35k £150 to £200

 

USER EXPERIENCE

Title Full Time Freelance
Head of User Experience £80k to £90k £500 to £550
Senior User Experience Architect £55k to £65k £350 to £450
User Experience Architect £35k to £45k £250 to £350
Junior User Experience Architect £20k to £32k £150 to £250
Senior Interaction Designer £45k to £55k £350 to £425
Interaction Designer £40k to £50k £250 to £350
Junior Interaction Designer £25k to £30k £150 to £200

 

BRANDS / CLIENTSIDE

Title Full Time Freelance
Head of Sales and Marketing £60k to £100k+ £350 to £500+
Head of Ecommerce £75k to £100k+ £350 to £500+
Digital /Online Marketing Manager £35k to £60k £200 to £280
Digital/Online Marketing Executive £25k to £35k £150 to £200
Web Content Strategist £65k to £75k £380 to £450
Business Intelligence Lead £60k to £70k £380 to £450
Scrum Master £60k to £65k £300 to £375
Business Analyst (Web) £50k to £65k £350 to £425
Product Manager £50k to £60k £300 to £375
Online Games Producer £45k to £55k £250 to £330
Web Analytics Manager £45k to £60k £325 to £380
Web Analytics Executive £30k to £40k £180 to £250
Web Content Manager £40k to £50k £250 to £325
Web Content Editor / Producer £30k to £38k £180 to £250
Mobile Producer £35k to £45k £275 to £325
Social Media / Community Manager £30k to £40k £180 to £250
SEO Manager £35k to £45k £230 to £300
SEO / PPC Executive £22k to £30k £140 to £200

 

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