Salary Benchmarking for London 2013/2014

We talked last year about 2012 being the year of consolidation and then the massive Omnicom and Publicis merger hits the news in 2013. Now, there’s …

We talked last year about 2012 being the year of consolidation and then the massive Omnicom and Publicis merger hits the news in 2013. Now, there’s a lot of talk in the market place about what impact this will have but you have to look at the positives: the growth of small off shoot agencies for example which will lead to greater competition and as we all know, competition is good.

So where does this leave you, the worker, the beating heart of the industry, the tick and the tock? Well, not as well off as John Wren or Maurice Lévy but you shouldn’t be destitute either.

Here at Cogs Agency we cover roles from entry level to board level both permanent and freelance. Working across creative, client services, strategy, project management, user experience, technology, performance marketing and social, we have offices in London, Europe and Asia. Our clients are some of the best creative agencies, technology businesses and global brands plus we have superb insight into the job market which we would like to share with you.

Certain areas within the  rarely attract applicants searching for permanent roles. Rarer still this trend is not financially motivated: instead more value is placed in creativity. The opportunity for self expression is the reason individuals gravitate towards this sector – a fact often neglected which has led to the near flat –lining of freelance day rates in all but niche areas such as bespoke content management systems.

We have also seen a steep increase in agencies and brands looking for permanent User Experience teams. As UX becomes more relevant and visible this has buoyed permanent roles and held freelance day rates at bay.

For the creative sector we have seen strong demand all round especially this summer. However we do feel that more mid weight designers and creative’s should be looking for permanent roles to strengthen their careers for the future and this is an area of high demand.

Project management and production have seen a steady rise in demand across permanent and freelance. Breadth as well as depth is what agencies and brands have been asking for. Salaries and day rates have remained pretty constant for all bar those who have experience working across every platform, the “super producer”.

Client services have been busy all year and with our expansion into the integrated agency sector we are yet again seeing demand for multi skilled individuals. Strategy roles have followed a similar vein and it’s great to see London, the epicentre of planning, living up to its billing.

Performance Marketing will continue to see growth due to the demand of increased customer profiling whilst paid search campaigns are seeing bigger budgets.

Social and content has seen meteoric rise over the past three years and it shows no sign of slow down and we long that this continues.

So please, hold onto this information, post it, tweet it or even pass it off as your own, as long as you use it, that’s what’s great about our world.

To view the most recent salary survey (2016/2017) click here:


Title Full Time Salary Freelance Day Rate
Executive Creative Director £100k to £160k+ £500 to £700+
Creative Director £75k to £110k £350 to £500
Associate Creative Director £65k to £85k £350 to £500
Design Director £55k to £85k £300 to £400
Creative Director Team £75k to £110k £500 to £700
Creative Group Head Team £55k to £70k £400 to £550
Senior Team £45k to £60k £400 to £550
Mid-weight Team £23k to £38k £225 to £300
Junior Team £18k to £25k £150 to £200
Senior Art Director £45k to £55k £250 to £400
Mid-weight Art Director £25k to £35k £200 to £250
Junior Art Director £18k to £23k £150 to £200
Head of Copy £50k to £85k £350 to £400
Senior Copywriter £45k to £55k £250 to £350
Mid-weight Copywriter £25k to £35k £200 to £300
Junior Copywriter £18k to £22k £150 to £200
Senior Designer £40k to £55k £250 to £330
Motion Designer £25k to £45k £200 to £300
Mid-weight Designer £28k to £40k £200 to £275
Junior Designer £18k to £25k £100 to £200

Creative Jobs Here


Title Full Time Freelance
Head of Development £80k to £100k £350 to £500
Technical Director £55k to £75k £350 to £500
Head of Creative Technology £65k to £85k £300 to £500
Senior Creative Technologist £45k to £55k £350 to £450
Mid-weight Creative Technologist £35k to £45k £250 to £350
Junior Creative Technologist £25k to £35k £150 to £250
Technical Lead £50k to £65k £350 to £400
Development Consultant £45k to £60k £350 to £450
Technical Project Manager £40k to £65k £250 to £450
Mobile Developer £30k to £55k £300 to £450
Java Technical Architect £50k to £75k £350 to £500+
Senior Java Developer £55k to £70k £375 to £500
Java Developer £45k to £55k £300 to £400
Senior Front End Developer £45k to £60k £350 to £400
Mid-weight Front End Developer £30k to £40k £250 to £300
Junior Front End Developer £20k to £30k £150 to £250
Senior Back End Developer £45k to £50k £300 to £400
Mid-weight Back End Developer £35k to £45k £250 to £350
Junior Back End Developer £20k to £30k £150 to £250
Lead QA Tester £50k to £55k £350 to £400
QA Analyst £30k to £40k £250 to £350

Development Jobs Here


Title Full Time Freelance
Managing Director £140k+ n/a
Client Services Director/Head of digital £100k to £160k £500+
Client Partner/Business Director £80k to £120k+ £500+
Group Account Director £70k to £90k £350 to £500
Senior Account Director £60k to £75k £300 to £400
Account Director £45k to £60k £220 to £350
Senior Account Manager £35k to £45k £150 to £250
Account Manager £24k to £32k £150 to £200
Account Executive £20k to £25k £100 to £150

Client Services Jobs Here


Title Full Time Freelance
Operations Director £90k + £450+
Head of Project Management £70k to £120k+ £400 to £700
Project Director £60k to £80k £350 to £500
Senior Project Manager £45k to £65k £300 to £375
Project Manager £30k to £45k £225 to £275
Junior Project Manager £22k to £35k £150 to £200
Senior Resource/Traffic Manager / Director £45k to £65k £250 to £350
Resource / Traffic Manager £24k to £45k £120 to £250

Project Management/Production Jobs Here


Title Full Time Freelance
Head of Planning / Strategy £90k to £150k+ £600 to £1,000+
Planning / Strategy Director £70k to £100k £400 to £750
Senior Planner / Strategist £50k to £75k £350 to £450
Planner / Strategist £30k to £50k £225 to £300
Research Analyst / Junior Planner £25k to £35k £150 to £200

Strategy Jobs Here


Title Full Time Freelance
Head of User Experience £80k to £90k £500 to £550
Senior User Experience Architect £50k to £60k £350 to £450
Mid-weight User Experience Architect £30k to £45k £300 to £350
Junior User Experience Architect £20k to £30k £200 to £275
Senior User Researcher £45k to £55k £350 to £450
Mid-weight User Researcher £27k to £40k £300 to £350

User Experience Jobs Here


Title Full Time Freelance
Head of Sales and Marketing £60k to £100k+ £350 to £500+
Head of Ecommerce £75k to £100k+ £350 to £500+
Digital /Online Marketing Manager £35k to £60k £200 to £280
Digital/Online Marketing Executive £25k to £35k £150 to £200
Web Content Strategist £65k to £75k £380 to £450
Business Intelligence Lead £60k to £70k £380 to £450
Scrum Master £60k to £65k £300 to £375
Product Manager £50k to £60k £300 to £375
Online Games Producer £45k to £55k £250 to £330
Web Content Manager £40k to £50k £250 to £325
Web Content Editor / Producer £30k to £38k £180 to £250
Mobile Producer £35k to £45k £275 to £325
Social Media / Community Manager £30k to £40k £180 to £250

Brands / Clientside Jobs Here


Business Analyst (Web) £50k to £65k £350 to £425
Web Analytics Manager £45k to £60k £325 to £380
Web Analytics Executive £30k to £40k £180 to £250
Data Analyst £35k to £45k £200 to £300
SEO Manager £35k to £45k £230 to £300
SEO Executive £22k to £30k £140 to £200
Paid Search Manager £35k to £45k £230 to £300
Paid Search Executive £22k to £30k £140 to £200

Performance Marketing Jobs Here


Head of Social £60k to £80k £300 to £450
Senior Social Strategist £45k to £65k £250 to £350
Social Strategist £30k to £45k £200 to £300
Senior Content Strategist £60k to £70k £300 to £450
Content Strategist £45k to £60k £240 to £360
Senior Community Manager £30k to £45k £150 to £250
Community Manager £25k to £35k £100 to £200

Social & Content Jobs Here




Simple Share Buttons

Join Cogs + today

Sign up in minutes with a dedicated contract accounts team to guide you.