The 2022 London Commercial Salary Benchmark

Changes in the landscape post pandemic have meant commercial roles are not only in high demand, but are also a vital part of the digital transformatio…

There is a positive feeling across the commercial market in the London market as we continue through 2022.

Changes in the landscape post pandemic have meant commercial roles are not only in high demand, but are also a vital part of the digital transformation and regrowth of businesses.

Marketing and Social

Marketing and social media are undergoing a rapid transformation. Not only due to increase in both customer expectations and usage. But with such a competitive market place keeping up to date with the latest trends and innovations is imperative.

Along with every many other industries and fields, there is a growing skills shortage, in marketing and social, so to attract this top talent companies are willing to pay, and an industry wide increase has been noted over the past 2 years.

Product

The competition between locations and companies in the digital economy and the increasing specialization in product, means it is becoming a challenge for companies to secure talent.

The job market for product in general is transforming, primarily because there is a shortage of highly qualified talents, and the digital skills are differentiating increasingly. There is a lot of competition between companies to secure talent in this specific area.” 

Beth Pink, Principal Consultant explained “In specialized job markets like Product, Digital talent easily find jobs and can demand a high salary due to a simple supply and demand issue. As a result, this leads ultimately to higher salaries, which we have seen increase by 20% in the last year alone.”

Project Management

Project managers have had to overcome many challenges since the pandemic, firstly working toward is effective communication skills when working remotely.  They also need to look at tools to maximise effectiveness in hybrid business models. Aswell as being fully agile and fast moving.

This evolution of the role has meant companies are willing to increase salaries to secure the very best in project management talent to ensure successful delivery. Salaries have seen around a 5% increase between 2020 and 2022.

Strategy

“The demand for strategists remains strong in the UK. Influencer marketing and social strategy have both become sought after additional skill sets in recent years.” explains Harry Fowler, Commercial Talent Consultant. In the current climate candidates are weighted towards freelance opportunities in this area as candidates are seek out the most interesting and exciting projects to work on, but this could change as the market evolves.

This salary benchmark  is a median.  We acknowledge there are vast discrepancies across the technology market, but based on the current market these are the salaries that employees and employers can expect. Other factors that may effect salary bands includes level of experience, technical skill set, region or location and the future scope of the role.

If you would like to discuss hiring or salary trends in Commercial talk to the team today. Or if you are looking for a new opportunity explore the job board.

Choose salary type

Commercial

British pounds (£), Full Time Salary (calc. Annually)

    Client services

    • Managing Director

      £120K - £200K

    • Client Services Director

      £90K - £110K

    • Head of Digital

      £100K - £120K

    • Client Partner / Business Director

      £90K - £100K

    • Group Account Director

      £80K - £90K

    • Senior Account Director

      £55K - £65K

    • Account Director

      £45K - £55K

    • Senior Account Manager

      £38K - £45K

    • Account Manager

      £30K - £38K

    • Account Executive

      £25K - £28K

    CLIENT SERVICES (Integrated)

    • Group Account Director

      £75K

    • Senior Account Director

      £50K - £60K

    • Account Director

      £40K - £50K

    • Senior Account Director

      £35K - £40K

    • Account Manager

      £28K - £35K

    • Account Executive

      £23K - £25K

    MARKETING

    • Head of Sales and Marketing

      £70K - £150K

    • Head of Ecommerce

      £75K - £150K

    • Digital / Online Marketing Manager

      £45K - £95K

    • Digital / Online Marketing Executive

      £30K - £50K

    • Marketing Executive (Integrated)

      £24K - £35K

    • Social Media / Community Manager

      £30K - £50K

    Product Management

    • VP/Director of Product

      £150K - £200K

    • Head of Product

      £100K - £160K

    • Senior Product Owner

      £80K - £130K

    • Senior Product Manager

      £80K - £130K

    • Product Lead

      £80K - £130K

    • Product Owner

      £65K - £90K

    • Product Manager

      £65K - £95K

    Strategy

    • Head of Planning / Strategy

      £120K - £150K

    • Planning / Strategy Director

      £90K - £120K

    • Senior Planner / Strategist

      £60K - £90K

    • Planner / Strategist

      £35K - £60K

    Content & Production

    • Head of Social

      £75K - £100K

    • Social Media Manager

      £35K - £45K

    • Senior Social Strategist

      £55K - £75K

    • Social Strategist

      £30K - £55K

    • Head of Content / Content Director

      £75K - £100K

    • Senior Content Strategist

      £50K - £85K

    • Content Strategist

      £35K - £50K

    • Community Manager

      £27K - £35K

    PROJECT & PROGRAMME MANAGEMENT

    • Operations Director

      £80K - £150K

    • Head of Project Management

      £80K - £120K

    • Project Director

      £70K - £90K

    • Senior Project Manager (Integrated)

      £40K - £55K

    • Senior Project Manager (Digital)

      £45K - £65K

    • Project Manager (Integrated)

      £30K - £40K

    • Project Manager (Digital)

      £30K - £45K

    • Junior Project Manager

      £25K - £32K

    • Senior Resource/Traffic Manager

      £40K - £60K

    • Resource / Traffic Manager

      £28K - £40K

Commercial

British pounds (£), Day rate Salary

    Client services

    • Managing Director

      N/A

    • Client Services Director

      £500+

    • Head of Digital

      £500+

    • Client Partner / Business Director

      £500+

    • Group Account Director

      £400 - £500

    • Senior Account Director

      £350 - £450

    • Account Director

      £280 - £350

    • Senior Account Manager

      £200 - £280

    • Account Manager

      £160 - £200

    • Account Executive

      £130 - £150

    CLIENT SERVICES (Integrated)

    • Group Account Director

      £350 - £400

    • Senior Account Director

      £280 - £350

    • Account Director

      £230 - £300

    • Senior Account Manager

      £200 - £250

    • Account Manager

      £180 - £200

    • Account Executive

      £100 - £150

    MARKETING

    • Head of Sales and Marketing

      £400 - £750

    • Head of Ecommerce

      £400 - £750

    • Digital / Online Marketing Manager

      £200 - £400

    • Digital / Online Marketing Executive

      £180 - £250

    • Marketing Executive (Integrated)

      £150 - £200

    • Social Media / Community Manager

      £180 - £250

    Product Management

    • VP/Director of Product

      £700 - £1,000

    • Head of Product

      £750 - £950

    • Senior Product Owner

      £600 - £850

    • Senior Product Manager

      £600 - £860

    • Product Lead

      £500 - £800

    • Product Owner

      £450 - £800

    • Product Manager

      £450 - £550

    Strategy

    • Head of Planning / Strategy

      £700 - £1,000

    • Planning / Strategy Director

      £500 - £750

    • Senior Planner / Strategist

      £400 - £450

    • Planner / Strategist

      £300 - £400

    Content & Production

    • Head of Social

      £500 - £600

    • Social Media Manager

      £200 - £300

    • Senior Social Strategist

      £350 - £500

    • Social Strategist

      £200 - £350

    • Head of Content / Content Director

      £500 - £600

    • Senior Content Strategist

      £350 - £500

    • Content Strategist

      £200 - £350

    • Community Manager

      £150 - £230

    PROJECT & PROGRAMME MANAGEMENT

    • Operations Director

      £400 - £600

    • Head of Project Management

      £500 - £1,000

    • Project Director

      £400 - £600

    • Senior Project Manager (Integrated)

      £300 - £375

    • Senior Project Manager (Digital)

      £350 - £500

    • Project Manager (Integrated)

      £200 - £300

    • Project Manager (Digital)

      £200 - £350

    • Junior Project Manager

      £150 - £200

    • Senior Resource/Traffic Manager

      £250 - £300

    • Resource / Traffic Manager

      £120 - £250

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