KIDS COMPANY – using VINE to highlight Child Poverty

Kids Company has launched a new twitter campaign to raise awareness of maltreatment, neglect and abuse experienced by the thousands of children they s…

Kids Company has launched a new twitter campaign to raise awareness of maltreatment, neglect and abuse experienced by the thousands of children they support. They have used Vine to make 6 second films and the scenes shown in these short clips represent three important facets of their work; supporting children in poverty, preventing neglect and providing hot nutritious meals for hungry children.

We at Cogs applaud this and their use of Vine  to get the message across. It works really well and it’s an excellent example of choosing the right technology platform to get to your audience. We’d love to hear your thoughts – have a look here and tell us:

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