Digital trends that will drive business transformation in 2020

As we begin a new decade, we look into the top technology, design and marketing trends that will shape the way companies transform digitally in 2020. …

As we begin a new decade, we look into the top technology, design and marketing trends that will shape the way companies transform digitally in 2020.

2019 saw the continued growth of interest in the tech fields of, Artificial Intelligence (AI), Blockchain, Cyber Security, Deep Learning, Internet of Things (IoT), Robotic Process Automation (RPA), Quantum Computing which in turn impacted demand for digital talent.

What are the key trends this year that companies will adopt to help them in their digital transformation goals?

Venture Beat predicted 10 trends that will shape the digital landscape this year.

Amongst the list, there are 3 key trends that we feel will have an effect on businesses who are still in the midst of digital transformation.

Trend 1: Artificial Intelligence (AI) as a means to an end for digital transformation

AI’s capabilities expand along with the computer’s evolution.  No longer is AI seen as just a tool for prediction and decision-making but for improving productivity and customer experience.

AI’s effect has spread from the backend of the business to the front end. Coupled with the use of Machine Learning (ML), AI has the capacity to enhance relations with customers.

Consumers have been interacting with AI daily in the last few years. They’re commonly in the form of chatbots, virtual assistants, facial recognition etc.

Each interaction supplies information about the customer back to the business, building a more detailed customer profile that will help businesses understand their customers better.

Big Data, AI and ML will still be the mainstay and gateways for an organisation’s digital transformation this year. It’s important that companies strike a balance in making customer-AI interaction seamless, not too personal and at the same time, less robotic. To achieve this, it requires the collaboration of Creative (UX) team, Engineering and Marketing departments to work in tandem.

Trend 2: 5G Networks beyond speed

The first thing associated with the 5G network when it was announced to roll out to the market is faster Internet download speeds.

As consumers, we see the fast speed translate to faster streaming for entertainment (more hours of binging on Netflix) and data-heavy interaction e.g. Augmented and Virtual reality communication (gaming).

5G network’s zero latency enables businesses to have access to information and communicate in real-time. This accelerates the adoption of cloud systems and the Internet of Things (IoT) which essentially enables automation.

The high-speed connection also allows new technologies to be deployed quicker. This breaks barriers for business looking to transform digitally and innovate.

Hence, it’s safe to say that the implementation of 5G will definitely create more exciting job opportunities across industries.

Trend 3: Blockchain breaks out of Finance

Blockchain technology has its beginnings as a ledger (verification) system for Bitcoin. As such, its application since its conception has been confined mostly in the world of finance/fintech.

However, that assumption underscores its real capabilities. The technology that enables Bitcoin to be transacted is the real pivoting factor in the case of digital transformation.

Blockchain technology’s features of decentralisation, data collection. enhanced security (immutability), transparency and aptitude for automation, makes it ideal to be employed by companies for business process management (BPM) automation e.g. Smart Contracts, Identity Management and Auditing (transactions).

On top of streamlining processes, blockchain can also be applied to enhance an organisation’s infrastructure, impacting data storage and management.

From the above, we can see that blockchain opens up a whole new economy.

In fact, several governing authorities and enterprises have set up dedicated blockchain business departments in recent years. All these signals long-term investment in the technology, increasing the number of job opportunities beyond the programming and developer aspect.

We can expect firms expanding the blockchain department by hiring digital talent. Example, project managers, app developers, web designers, UI designers, blockchain engineers and QA engineers etc.

With all the opportunities new technologies bring, the 2020s are looking bright for digital professionals!


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