The Client Brief:
The client is fast growth tech product company working within the hospitality, bringing digital products to traditional business models. Having just secured series C funding, they created a new role responsible for entire Analytics function for business and the key product. The person needed to define and implement data analytics frameworks and best practices, whilst staying informed of innovations in data science and analytics.
The Cogs Solution:
As a new role this person is responsible for upskilling and growing a existing team, whilst influencing both business and marketing strategy. The business was growing very fast and requirements are agile, so finding someone senior but flexible is as important as hard skill match of having lead advanced statistical techniques and data driven solutions.
The Transformative Result:
As a new product with no obvious competitors we researched all associated industries for companies with a similar business models and distribution strategies. The main focus was on consumer brands and goods, consumer electronics, media and entertainment industry and also consulting firms. We suggested a range of profiles to help refine and deliver against the brief.