You wouldn’t think it, given that our football fanaticism at Cogs spans, Barnsley, Exeter, Swansea, Aberdeen and Tottenham, but we are pretty keen on the beautiful game here. So we are thrilled that the World Cup build up to our inevitable heartbreak at going out in the semis starts here. Here is the first of the campaigns that dare us to dream about what might be. Nike’s, Write The Future, campaign from Wieden and Kennedy. If only we could write it. If only.