The Singapore Digital Salary Benchmark 2022

Total employment in Singapore went up to almost 48,000 in the fourth quarter of 2021, the industry is booming and salaries are on the rise…

Singapore’s job market recovery continues to pick up pace

Over the past few years, Ministry of Manpower (MOM) has put more guidelines in place for getting Employment Passes (EP) for foreign talent. Singapore saw EP applications drop by about 17% from December 2019 to December 2021 due to stricter requirements 

Nevertheless, total employment in the city went up to almost 48,000 in the fourth quarter of 2021. In the same period, the number of non-resident workers grew for the first time in two years.  

These factors are part of the transition ‘post-pandemic’ and have created a “candidates’ market”, where companies struggle to attract talent as there are more roles than candidates in specific sectors. Since Singapore wants to remain a leading hub in the region, the government plan to attract foreign investments and talent. 

“While the city is transitioning away from the pandemic, I see we are in a candidate’s market” says Senior Consultant April Hoon. “There is a candidate scarcity, and they are in better positions to ask for benefits like a higher pay raise and a working from home agreement. More and more candidates reject roles if working from home is not an option. This might become a permanent requirement from candidates. It seems that 70% of companies have gone back to working in their office. It’s not yet clear how this is going to change their approach to working from home. It could offer advantages for companies with a clear WFH policy in place.” 

 “Certain positions have taken a dramatic increase in salary ranges, impacting the market rate for certain sectors as companies are in bidding wars for top talent. We are seeing Engineers, Developers and XD (experience design) candidates being offered over 50% salary increases to move jobs.” Says Lisa Campbell APAC Partner & Director  

The Singapore market  has also showed resilience and innovation. Regional Technology Consultant Shuyan Huang says: “I notice that the Fintech industry is still expanding. The headcount in Fintech did not shrink, it actually kept growing, especially in the blockchain field”. She also sees a lot of Chinese companies and investors moving to the Singapore market, setting up their international business headquarters in our city. 

Getting hold of great talent 

When candidates are actively looking to switch jobs they can receive multiple offers but money isn’t the only reason to move. “Candidates I have spoken to accept a job with the right package. This often includes a strong element of mentorship. It seems almost non-negotiable for junior to mid-level candidates”, says April Hoon.   

Create more chances to land that great job 

Another development we have witnessed is that companies are looking for candidates with hybrid skills. Professionals that can do more than one thing. It seems we are moving towards a market where employers are building their resources broadly. They may not have the budget to hire one person for one scope, especially in emerging industries. This means they need candidates that are multi-dimensional and that makes these candidates highly sought after.  

Salary benchmark 

Our client base tends to cover global organizations that operate in SG. They are either multinational SG companies or foreign multinationals operating in HK. We get information based on our experience in the market, recruiting for these companies, which means this salary guide will show higher salaries than domestic-only companies will offer. Each environment has its own pay scale and what we are showing here is an estimation of what you could be earning, on average. This is purely a benchmark so reach out for more detailed information. 

If you are hiring, get in touch with us to discuss the salaries that are relevant to your industry. 

Choose salary type

Commercial

Singapore Dollars ($), Full Time Salary (calc. Annually)

    Analytics and Business Intelligence

  • Data Analytics Manager

    $78K - 135K

  • Lead Analytics

    $132K - 330K

  • Senior Analyst

    $80K - 108K

  • Data Analyst

    $54K - 82K

    Product Management & Business Analytics

  • Director of Product

    $210K - 510K

  • Head of product

    $198K - 264K

  • Lead Product Manager

    $132K - 157K

  • Product Owner

    $90K - 300K

  • Senior Product Manager

    $120K - 300K

  • Product Manager

    $70K - 96K

  • Associate Product Manager

    $75K - 150K

  • Business Analyst

    $52.8K - 96K

    Marketing

  • E-commerce Director

    $180K - 300K

  • Head of Digital

    $150K - 210K

  • Marketing Director

    $150K - 210K

  • Head of Ecommerce

    $120K - 204K

  • E-commerce Senior Manager

    $108K - 180K

  • Digital Marketing Manager

    $84K - 120K

  • Digital Marketing Executive

    $53K - 92K

  • Brand Manager

    $66K - 93K

  • E-commerce Manager

    $84K - 120K

  • SEO Manager

    $60K - 96K

  • Customer Experience Manager

    $60K - 120K

    Project & Programme Management

  • Operations Director

    $237K - 330K

  • Project Director

    $132K - 198K

  • Associate Project Director

    $93K - 144K

  • Senior Project Manager

    $84K - 120K

  • Project Manager

    $60K - 84K

  • Associate Project Manager

    $42K - 66K

    Sales & Account Management

    • Managing Director

      $264K - 396K

    • Business Director

      $180K - 240K

    • Group Account Director

      $132K - 216K

    • Sales Director

      $96K - 144K

    • Senior Account Director

      $108K - 180K

    • Account Director

      $96K - 144K

    • Associate Account Director

      $79K - 99K

    • Sales Manager

      $84K - 120K

    • Senior Account Manager

      $66K - 120K

    • Account Manager

      $54K - 96K

    Strategy

    • Head of Planning/Strategy

      $264K - 396K

    • Planning/Strategy Director

      $156K - 240K

    • Strategy Lead

      $132K - 180K

    • Senior Planner/Strategist

      $93K - 132K

    • Planner/Strategist

      $54K - 96K

    • Research Analyst/Junior Planner

      $42K - 66K

Design

    Creative & Brand Design

    • Executive Creative Director

      $264K - 420K

    • Senior Creative Director

      $180K - 240K

    • Senior Art Director

      $84K - 120K

    • Creative Technologist

      $96K - 180K

    • Creative Director

      $120K - 198K

    • Associate Creative Director

      $106K - 118K

    • Design Director

      $108K - 180K

    • Visual Design Lead

      $84K - 120K

    • Art Director

      $66K - 96K

    • Junior Art Director

      $42K - 66K

    • Senior Copywriter

      $78K - 120K

    • Senior Digital Designer

      $66K - 108K

    • Mid-weight Copywriter

      $54K - 72K

    • Digital Designer

      $57K - 78K

    • Junior Copywriter

      $36K - 55.2K

    • Associate Visual Designer

      $54K - 72K

    Experience Design

    • Director of User Experience

      $198K - 330K

    • Head of Experience Design

      $216K - 360K

    • Service/Business Design Lead

      $120K - 180K

    • Lead Experience Designer/Researcher/Strategist

      $108K - 186K

    • Head of Research

      $108K - 156K

    • Lead UI Designer

      $84K - 132K

    • Senior UX/UI Designer

      $84K - 120K

    • Senior Researcher

      $72K - 108K

    • UX Designer, UI Designer

      $72K - 90K

    • Mid-weight Experience Designer/Researcher/Strategist

      $66K - 78K

    • Junior Experience Designer/Researcher/Strategist

      $48K - 66K

    Content & Production

    • Content Director

      $180K - 240K

    • Head of Social

      $96K - 132K

    • Executive producer

      $144K - 216K

    • Content Manager

      $72K - 120K

    • Social Content Strategist

      $66K - 96K

    • Social Media Manager / Content producer

      $60K - 78K

    • Social Media/Community Manager

      $54K - 84K

Technology

    Software Engineering and Development

    • CTO/Director of Software

      $240K - 600K

    • Technical Director/Application Architect

      $240K - 360K

    • Group Technology Director

      $198K - 600K

    • Technical Lead/Lead developer/Technical Manager

      $120K - 300K

    • Principal engineer

      $240K - 570K

    • Senior solutions architect

      $108K - 198K

    • Principal Big Data Engineer/Team Lead

      $108K - 132K

    • Senior Big Data Engineer

      $93K - 120K

    • Technical Manager

      $108K - 132K

    • QA Lead

      $84K - 120K

    • Senior Back-End/Full-Stack Developer (SS 2019 +10%)

      $120K - 300K

    • Mobile Developer

      $66K - 108K

    • Full-stack Developer

      $72K - 120K

    • Senior web engineer

      $96K - 180K

    • DevOps Engineer

      $120K - 240K

    • System Administrator

      $96K - 180K

    • Senior Front End Developer

      $96K - 180K

    • Creative Technologist

      $80K - 132K

    • QA tester

      $72K - 180K

    • Mid-Weith QA Tester/Engineer (SS 2019 +10%)

      $60K - 90K

    • Back/Front end developer

      $66K - 96K

    • IT support specialist

      $72K - 120K

    Data science and Engineering

    • Head of Data Science

      $240K - 330K

    • Lead Data Scientist

      $120K - 198K

    • Senior Data Scientist

      $96K - 156K

    • Mid-Level Data Scientist

      $66K - 108K

    • Data Engineer

      $120K - 360K

    • Database Management & Analytics Assistant Manager

      $84K - 120K

    • Data Analyst

      $60K - 84K

Commercial

Singapore Dollars ($), Full Time Salary (calc. Annually)

    Analytics and Business Intelligence

  • Data Analytics Manager

    $6.5K - 11.25K

  • Lead Analytics

    $11K - 27.5K

  • Senior Analyst

    $6.67K - 9K

  • Data Analyst

    $4.5K - 6.83K

    Product Management & Business Analytics

  • Director of Product

    $17.5K - 42.5K

  • Head of product

    $16.5K - 22K

  • Lead Product Manager

    $11K - 13.08K

  • Product Owner

    $7.5K - 25K

  • Senior Product Manager

    $10K - 25K

  • Product Manager

    $5.83K - 8K

  • Associate Product Manager

    $6.25K - 12.5K

  • Business Analyst

    $4.4K - 8K

    Marketing

  • E-commerce Director

    $15K - 25K

  • Head of Digital

    $12.5K - 17.5K

  • Marketing Director

    $12.5K - 17.5K

  • Head of Ecommerce

    $10K - 17K

  • E-commerce Senior Manager

    $9K - 15K

  • Digital Marketing Manager

    $7K - 10K

  • Digital Marketing Executive

    $4.41K - 7.67K

  • Brand Manager

    $5.5K - 7.75K

  • E-commerce Manager

    $7K - 10K

  • SEO Manager

    $5K - 8K

  • Customer Experience Manager

    $5K - 10K

    Project & Programme Management

  • Operations Director

    $19.75K - 27.5K

  • Project Director

    $11K - 16.5K

  • Associate Project Director

    $7.75K - 12K

  • Senior Project Manager

    $7K - 10K

  • Project Manager

    $5K - 7K

  • Associate Project Manager

    $3.5K - 5.5K

    Sales & Account Management

    • Managing Director

      $22K - 33K

    • Business Director

      $15K - 20K

    • Group Account Director

      $11K - 18K

    • Sales Director

      $8K - 12K

    • Senior Account Director

      $9K - 15K

    • Account Director

      $8K - 12K

    • Associate Account Director

      $6.58K - 8.25K

    • Sales Manager

      $7K - 10K

    • Senior Account Manager

      $5.5K - 10K

    • Account Manager

      $4.5K - 8K

    Strategy

    • Head of Planning/Strategy

      $22K - 33K

    • Planning/Strategy Director

      $13K - 20K

    • Strategy Lead

      $11K - 15K

    • Senior Planner/Strategist

      $7.75K - 11K

    • Planner/Strategist

      $4.5K - 8K

    • Research Analyst/Junior Planner

      $3.5K - 5.5K

Design

    Creative & Brand Design

    • Executive Creative Director

      $22K - 35K

    • Senior Creative Director

      $15K - 20K

    • Senior Art Director

      $7K - 10K

    • Creative Technologist

      $8K - 15K

    • Creative Director

      $10K - 16.5K

    • Associate Creative Director

      $7.5K - 10K

    • Design Director

      $9K - 15K

    • Visual Design Lead

      $7K - 10K

    • Art Director

      $5.5K - 8K

    • Junior Art Director

      $3.5K - 5.5K

    • Senior Copywriter

      $6.5K - 10K

    • Senior Digital Designer

      $5.5K - 9K

    • Mid-weight Copywriter

      $4.5K - 6K

    • Digital Designer

      $4.75K - 6.5K

    • Junior Copywriter

      $3K - 4.6K

    • Associate Visual Designer

      $4.5K - 6K

    Experience Design

    • Director of User Experience

      $16.5K - 27.5K

    • Head of Experience Design

      $18K - 30K

    • Service/Business Design Lead

      $10K - 15K

    • Lead Experience Designer/Researcher/Strategist

      $9K - 15.5K

    • Head of Research

      $9K - 13K

    • Lead UI Designer

      $9K - 11K

    • Senior UX/UI Designer

      $7K - 10K

    • Senior Researcher

      $6K - 9K

    • UX Designer, UI Designer

      $6K - 7.5K

    • Mid-weight Experience Designer/Researcher/Strategist

      $5.5K - 6.5K

    • Junior Experience Designer/Researcher/Strategist

      $4K - 5.5K

    Content & Production

    • Content Director

      $15K - 20K

    • Head of Social

      $8K - 11K

    • Executive producer

      $12K - 18K

    • Content Manager

      $6K - 10K

    • Social Content Strategist

      $5.5K - 8K

    • Social Media Manager / Content producer

      $5K - 6.5K

    • Social Media/Community Manager

      $4.5K - 7K

Technology

    Software Engineering and Development

    • CTO/Director of Software

      $20K - 50K

    • Technical Director/Application Architect

      $20K - 30K

    • Group Technology Director

      $16.5K - 50K

    • Technical Lead/Lead developer/Technical Manager

      $10K - 25K

    • Principal engineer

      $20K - 47.5K

    • Senior solutions architect

      $9K - 16.5K

    • Principal Big Data Engineer/Team Lead

      $9K - 11K

    • Senior Big Data Engineer

      $7.75K - 10K

    • Technical Manager

      $9K - 11K

    • QA Lead

      $7K - 11K

    • Senior Back-End/Full-Stack Developer (SS 2019 +10%)

      $10K - 25K

    • Mobile Developer

      $5.5K - 9K

    • Full-stack Developer

      $6K - 10K

    • Senior web engineer

      $8K - 15K

    • DevOps Engineer

      $10K - 20K

    • System Administrator

      $8K - 15K

    • Senior Front End Developer

      $8K - 15K

    • Creative Technologist

      $7K - 11K

    • QA tester

      $6K - 15K

    • Mid-Weith QA Tester/Engineer (SS 2019 +10%)

      $5K - 7.5K

    • Back/Front end developer

      $5.5K - 8K

    • IT support specialist

      $6K - 10K

    Data science and Engineering

    • Head of Data Science

      $20K - 27.5K

    • Lead Data Scientist

      $10K - 16.5K

    • Senior Data Scientist

      $8K - 13K

    • Mid-Level Data Scientist

      $5.5K - 9K

    • Data Engineer

      $10K - 30K

    • Database Management & Analytics Assistant Manager

      $7K - 10K

    • Data Analyst

      $5K - 7K

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