It all started when Alex couldn’t find a nice, normal bath towel in Shoreditch. Sick of only being able to find awesome hand-woven toweling slankets when all you need is a bog standard bath sheet.

That’s why these lovely people have created Normal In Shoreditch – to help you find normal stuff in a not-so-normal place.

A savvy bit of work and right on the money. A big thanks from all at Cogs.