Is the tweet losing its heartbeat?

A recent blog on the ‘Digg’ website states that Twitter maybe on the out, as a result of the site’s inability to uphold the wavering attention o…

A recent blog on the ‘Digg’ website states that Twitter maybe on the out, as a result of the site’s inability to uphold the wavering attention of its visitors. According to a recent study conducted by a research firm, Nielsen Online, it was indicated that a huge number of people give Twitter a go but rarely re-tweet.

Further scrutiny by Edison Research shows an estimated 180 million international visitors go on Tweet daily, but not all of these have accounts and of the 106 million accounts on Twitter, only 3% have more than 100 followers. This means that on average 24% of users have 0 followers and a further 40% of people on Twitter remain inactive.

So why the lack of interest?

The focus of Twitter’s downfall is heavily associated with; firstly the content of the site itself, as it’s claimed that there is too much pointless information being published. Do you really want to know the irrelevant movements of your networking buddys and what they’re having for breakfast, lunch and dinner? Secondly, the site doesn’t generate enough profit. A high majority of social networking sites generate their millions through the use of advertisements, but on a site that is visited and rarely returned too, the published ads are falling on absent audiences.

So… for a social networking site that reveals half of its Twitter account holders as ‘inactive’, is there much hope for the Tweet?

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